Modern-day icon Brooklyn Beckham supports the brand's
sustainable mission to become the most sustainable listed fashion
brand on the planet by 2030
LONDON, Nov. 8, 2021 /PRNewswire/ -- We've teamed up with
Brooklyn Beckham for the launch of our sustainable collections. An
evolution of our original story and a modern day take on Superdry's
signature styles, championed by the newest member of the Superdry
family.
Together, we explore how we can create a brighter future and
deliver on our ambition to lead through style whilst leaving a
positive environmental legacy. Constructed from recycled,
materials, our new sustainable jackets collection, featuring
Brooklyn, just got better. We've
designed the largest collection of outerwear products using
recycled fill of any major global brand, delivering a spectrum of
colours, fits, styles and silhouettes all while using low impact
recycled padding. You can look good while doing good.
"We have listened to our consumers and reset our brand
ambition to ensure we leave a positive environmental legacy.
Brooklyn Beckham supports that vision for a more sustainable
future," says CEO Julian Dunkerton.
"To have the endorsement of Brooklyn is a testament to what we're doing as
a brand. As a business, we want to effect positive change for
present and future generations, a generation that Brooklyn is speaking to."
Wearing our revived 100% organic cotton tees, 100% recycled
padded longline jackets and our iconic vegan footwear, Brooklyn joins us in our ongoing journey into
the world of sustainable fashion. "Sustainability has always
been an important cause for me so partnering with Superdry was an
easy decision," says Brooklyn.
"When I found out that they had the ambition to become the world's
most sustainable listed fashion brand by 2030 I knew that I wanted
to join in any way I could. I have been consistently impressed by
the work they have done behind the scenes to meet their goal."
Brooklyn has curated an edit of
his favourite pieces within our Sustainable Sourced collections,
shot by LA-based photographer Justin
Campbell, which include our 100% recycled, organic cotton
and vegan friendly trainers. Reinforcing future goals for the
brand, such as 39% of all garments using organic, lower impact or
recycled materials by the end of 2022, with our aim of 65% by 2025.
6,500 farmers are participating in our organic cotton conversion
training programme in 2022, and we aim to work with 20,000 farmers
by 2025. Our vegan trainers, registered by the Vegan Society, have
been stress tested up to 250,000 times to ensure durability. The
upper materials use up to 33% recycled content, with all components
traced and checked up to 172 times to ensure they contain no animal
traces. These are feel-good, elevated essentials for everyday
style, and timeless investment pieces.
Superdry certify every single jacket. We know how many bottles
have gone into creating the fill of each jacket. Depending on the
size and fill required, 4-58 recycled bottles are used. This year
alone we've diverted 43.9 million plastic bottles from landfills,
incineration and the ocean. Our ethos is not just about looking for
sustainable options, it's about making sure we source
high-performance materials that don't compromise on lasting
wearability or exceptional style. Our recycled fill is just as warm
as any other jacket fill and will last for years to come.
Superdry's brand-new flagship store opens on 10th
November on Oxford Street.
360 – 366 Oxford Street,
London, W1C 1JN.
For further information on the partnership please contact
superdry@exposure.net
https://www.superdry.com/concepts/gft
Visit the above link to find out more about our sustainable
collections
Superdry is built on style. We celebrate unique and
independent style through our brands: Original & Vintage,
Superdry Studios, Superdry CODE, Superdry X; and our Performance
Sport Division. We're always inspired by the spirit of adventure
and crafting premium products sustainably. Superdry has a
significant global presence in 65 countries and supdery.com, our
digital experience, retails safely and securely to over 100
countries worldwide.
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