BALTIMORE, May 28, 2020 /PRNewswire/ -- Kalix
Marketing's recently published, proprietary market research study,
"Demystifying The Millennial Parent For Independent Schools,"
provides key, data-driven insights on how this key demographic
thinks and acts about independent schools.
While completed prior to the pandemic, the study's findings are
critical for independent school leaders to use now and in the
coming months as the national educational arena pivots in the wake
of the coronavirus. A deep, data-based understanding of millennials
is paramount to enrollment and retention marketing strategies for
independent schools in a tightening economy and market.
In fall 2019, Kalix began its comprehensive market research
study by surveying 1,000 national millennial parents with children
ages Kindergarten through high school. For several years prior,
while conducting numerous market research studies for national
clients, Kalix's market research experts had been noticing trends
about millennial parents and their unique needs and expectations
about independent schools.
"We were seeing interesting data emerge on how millennial
parents differed from previous generations in their thinking and
decisions about enrolling their child in an independent school,"
says Donna Balinkie, Kalix Marketing
Strategy Lead, and co-author of "Demystifying The Millennial Parent
For Independent Schools" with Wayne
Jacobs, Kalix Research Lead. "Our findings, which include
millennials' perceptions about tuition and fees of independent
schools as well as their expectations before, during and after the
admission process can help any school make more strategic marketing
and enrollment outreach decisions."
The research report, "Demystifying The Millennial Parent For
Independent Schools," is available as a free download at
Kalixmarketing.com.
About Kalix Marketing:
Kalix Marketing offers a unique
approach to meeting independent school and college/university
clients' enrollment marketing needs. Harnessing the expertise and
experience of senior-level research, marketing and branding
professionals, Kalix offers a full slate of services from market
research and strategy development to branding, creative design and
digital marketing.
Contact:
Jonathan Oleisky
4103824017
240606@email4pr.com
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SOURCE Kalix Marketing