Meet HUMAN, A New Social Media Brand, Designed to Focus on the Human Experience
December 12 2019 - 3:00PM
PR Newswire (US)
LOS ANGELES, Dec. 12, 2019 /PRNewswire/ -- First Media's
viral lifestyle brands So Yummy, Blossom, and Blusher each
have social platforms with large followings and equally engaged
audiences. With an eye on Facebook's and Instagram's continued
success with millennials and Gen Z users, First Media has
conceptualized HUMAN, a social media platform that focuses on the
raw and relatable human experience and the wisdom we can gain
through them. Utilizing compelling data, the publisher understands
that this kind of quick, short-form storytelling encourages
reactions from users and fosters an online community.
First Media's plan for HUMAN is to create shareable content
(images and videos) that solely lives on these accounts. By
genuinely connecting with users, HUMAN will provide a platform for
stories meant to inspire and demonstrate the relatability of the
human experience.
The publisher expects fast growth — at the same rate they saw
with their other three brands. While Facebook and Instagram have
been difficult to monetize from, First Media understands its
untapped value. Social media platforms appeal to advertisers and is
often included as a component in the publisher's branded packages.
Brands want to see their products in front of the eyes of millions
of millennial women who specifically go to Facebook and Instagram
for the community and inspiration.
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SOURCE First Media
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