LONDON, May 25, 2017 /PRNewswire/
-- Ascential, the global b2b media company, home to
trend authority WGSN and Festival of Creativity Cannes
Lions, and China Textile Information Center (CTIC)
are set to revolutionise the global colour industry with the
launch of Coloro. Coloro is a radical new colour system that
unleashes creativity by decoding colour as the human eye sees
it.
Following a 100-year-old colour
methodology, refined with 20 years of scientific
innovation led by CTIC, Coloro uses logical codes and
intuitive design to ensure fashion and textile professionals get
the precise colour they planned for easily and accurately - first
time around.
Coloro is based on a 3D colour model which defines colour based
on a distinct 7-digit code representing the point where
Hue, Lightness and Chroma
intersect. Of the potential 1.6 million colours available in that
system, 3,500 have been selected for showcase in the Coloro
products, based on global input from trend forecasters at
WGSN, color experts at CTIC and creative and fashion industry
leaders.
The product - comprising physical and digital tools and a
comprehensive consulting programme - provides a new
dimension of colour intelligence. The digital tool, Coloro
Workspace, launching in June, is set to open a new level of
creative potential by changing the digital experience of working
with colour forever.
Thorsten Traugott, leader of
the Coloro launch at Ascential said: "Coloro simplifies how we
identify and create colours, enabling colour to be a truly
strategic tool for the creative industry. Harnessing the
colour expertise within CTIC, we worked closely with 80
leading influencers in the textile and fashion industry to ensure
the product responded to their industry needs. The result is a
product that is a true game changer."
Detlev Pross, leader of the
Coloro launch at CTIC, added: "There is opportunity to add
massive value to the fashion industry by improving colour decisions
and making colour communication consistent and accurate. Coloro
combines colour science, color technology and consumer research to
dramatically change how creative professionals work with colour
across industry functions, from creatives to supply chain to
strategists, improving workflow at every step.
Hu Song, Vice President of
CTIC, said: "CTIC has invested more than 20 years of deep
colour analysis, leading to the development of this unrivalled
colour coding system that will open a new level of confidence to
brands making and implementing the right color decisions. Through
our partnership with Ascential, global market leaders across
industries will have immediate access to this innovative colour
solution."
Duncan Painter, CEO of
Ascential commented: "As a company, one of our key
priorities is to bring innovation and value to the industries we
serve. By listening to the needs of our customers,
we identified a gap in the market for a product that would
transform the global colour industry. This exciting new product
will help us serve our customers even better."
For more information visit Coloro.com
About Ascential plc:
Ascential is a
global business-to-business media company that informs and connects
the business world in 150 countries through market-leading
Exhibitions & Festivals and Information Services.
Ascential powers the prestigious Cannes Lions festival for
the branded communications industry, the world's premier payments
and financial services congress Money20/20, Spring Fair/Autumn
Fair, the global fashion trend forecasting service WGSN,
environmental risk data business Groundsure, e-commerce
analytics provider One Click Retail and MediaLink, the
strategic advisory and business services firm.
Ascential's premium products enable focus, growth and
value. The company provides customers with world class content and
connections empowering their businesses to be the best informed and
best connected. www.ascential.com
About WGSN:
WGSN (www.wgsn.com) is the world's leading
trend authority for creative thinkers in over 94 countries. Our
services cover consumer insights, fashion and lifestyle
forecasting, data analytics, crowd-sourced design validation and
expert advisory services. We help drive our customers to
greater success. Together, we create Tomorrow. WGSN is part of
WGSN Limited, comprising of market-leading products including WGSN
Fashion, WGSN Instock, WGSN Barometer, WGSN Lifestyle &
Interiors, WGSN Styletrial and WGSN Mindset, a custom
advisory business. WGSN is
an Ascential company. WGSN.com
About CTIC:
CTIC (China Textile Information Center, http://www.ctic.org.cn) is
the central national-level research institution in the textile
industry in China. CTIC's main
products and services are business and technology information and
solution; support and promotion of textile product development
through the "Fabrics China" project; quality testing and CSR;
publishing and consulting services; international academic and
technological exchange and cooperation; and the research,
development and application of colour and trends.
For more information, images or interview requests, please
contact:
Karolina Kustusz
wgsn@finchfactor.com
+31 20 794 4734
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SOURCE Ascential