SHANGHAI, Aug. 26, 2014 /PRNewswire/ -- The 14th Shanghai
International Children Baby Maternity Industry Expo (CBME China)
closed its three-day run at Shanghai New International Expo Centre
on July 24 with 75,106 trade visitors
in attendance, registering a 26.7% year-on-year growth. 1,751
exhibitors (20.4% growth year-on-year) representing 2,428 brands
(15.3% growth year-on-year) showcased their latest products across
166,680 square meters of exhibition space (20.8% growth
Photo - http://photos.prnewswire.com/prnh/20140825/139320
A number of world-known brands participated including
Babybubbles, Britax, CAM, Chicco, Cybex, Design Skin, Dr. Brown's,
Fiona's Prince, Friso, Goo.N, Hallmark Babies, iCandy, Inglesina,
Johnson's Baby, Joie, Kiddy, les enphant, Mattel, Maxi-Cosi, Medela
Micro, NUBY, NUK, OXO, Philips AVENT, Pigeon, Quinny, Richell,
RODY, Teletubbies, Wyeth Nutrition and more, covering a range of
children baby maternity products from healthcare products to food,
strollers and toys, clothing and accessories and services.
Addressing the Industry's Needs and Concerns
International Pavilions at CBME China once again drew
huge crowds as more brands from Australia, Korea, United Kingdom, United States, Spain, Taiwan
and other countries and regions presented their latest products and
showcased the new brands to the mainland China market. Product range covered healthcare
products to food, strollers and toys, clothing and accessories and
Michaela Altman of Obaby, who
joined the UK Pavilion says, "We were delighted to be part of CBME
China this year, with visitors from China and beyond keen to discuss business with
us, many of which we do not have the opportunity to meet at
European trade shows. We were extremely impressed with the quality
of distributors and retailers that we spoke to and look forward to
expanding our brand further into Asia."
Another feature at CBME China 2014 that was a huge draw for
visitors is the OEM/ODM Pavilions. 19 Chinese OEM/ODM
suppliers joined this new pavilion, while the rest took up space in
the main show floor. Wei Xiwen from Nishimatsuya Chain Co., Ltd
said, "We targeted to find more OEM/ODM suppliers this year, we are
happy to meet so many OEM/ODM companies at CBME China."
Other prominent section at CBME China include the Licensing
Zone which featured properties including Barbie, Thomas &
friends, Doraemon, Despicable Me and more.
Private Buyer Meetings, a business-matching service for
high-volume buyers, were organized to help buyers meet with
pre-selected qualified suppliers in a private setting to discuss
sourcing requirements and make sourcing easier and more efficient.
Participants include more than 20 volume buyers from China and abroad covering big baby chain
stores, online retailers, distributors, supermarkets and pharmacies
and more. "The Private Buyer Meeting is very well organized and
very helpful. We meet with suppliers one by one as pre-arranged by
organizer according to my sourcing requirements. It is much more
efficient than looking for them at the show floor," says
Nikola Kellhammer, Promotion Manager
of Windeln.de, an online baby store from Germany.
Leading the Industry to a Brighter Future
Visitors and exhibitors who attended CBME China not only found
new business partners and products, they also got an inside look at
what's happening in the industry through CBME China Conference
Program. Over 5,000 visitors were able to learn from 18
industry experts who were invited to share their experience and
Baby First and Britax also
provided hands-on tutorial, coupled with live demonstration on
their car seats at the Interactive Car Seats Gallery. This
also served as an educational platform where retail store owners
and their personnel got hands-on training and gained industry
know-how directly from manufacturers.
The revamped CBME Awards garnered huge industry support from the
100 member judge panel to the nominees, the winners and awardees.
The CBME AWARDS Gallery, recognized not only the
latest innovation in the industry with the Innovative Products
Awards Gallery, but also the movers and shakers of China's baby products industry. The Gallery
featured the nominees for Lifetime Achievement Award, Top Retailer
Awards, Top Brand Awards, the Innovative Products Awards and more.
Michael Chua, Director of CKMJ
Greenovation said, "We are looking for something new and different,
something innovative to bring to the market. We found what we want
at the Innovative Products Awards Gallery."
Cool Kids Fashion, China's first trade event for kids' fashion,
opened its doors to fashion industry players for the first time
this 2014. Co-located with CBME China, Cool Kids Fashion brings
together world-renowned brands, designers, media and key players of
children fashion in an exclusive on-trend ambiance. Liang Shuyu,
Asia Marketing Manager of Tutto Piccolo said, "Cool Kids Fashion is
a very good international trade fashion event. We need a platform
like Cool Kids Fashion for children's fashion in China."
CBME China and Cool Kids Fashion 2015 will take place from
July 22-24 at the Shanghai New
International Expo Centre. It will feature 1,900 suppliers
representing 2,650 brands in 200,000sqm exhibition space. CBME
China is perfect business platform for children baby and maternity
product buyers, retailers, manufacturers, distributors and
suppliers to meet and do business in one venue.
For press enquiries, please contact:
Louise Kathryn Yu
Children, Baby, Maternity Industry Expo (CBME)
Tel: (+852) 2585 6101
About Children Baby Maternity Industry Expo (CBME China)
Held annually in Shanghai, the
Shanghai International Children Baby Maternity Industry Expo (CBME
China) is the world's largest sourcing event for baby, children and
maternity products. This is the perfect venue for you to meet
buyers, manufacturers, distributors and suppliers in the
About UBM Asia www.ubmasia.com
Owned by UBM plc listed on the London Stock Exchange, UBM Asia
is Asia's leading exhibition
organiser and the biggest commercial organiser in mainland
China, India and Malaysia. Established with its headquarters in
Hong Kong and subsidiary companies
across Asia and in the US, UBM
Asia has a strong global presence in 24 major cities with 30
offices and 1,300 staff.
With a track record spanning over 30 years, UBM Asia operates in 20
market sectors with 230 dynamic face-to-face exhibitions and
high-level professional conferences, 23 targeted trade
publications, 20 round-the-clock online products for over 1,000,000
quality exhibitors, visitors, conference delegates, advertisers and
subscribers from all over the world. We provide a one-stop
diversified global service for high-value business matching,
quality market news and online trading networks.
UBM Asia has extensive office networks in China, Southeast
Asia and India, three of
the world's fastest growing B2B events markets. UBM China has 11
offices in the major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Guzhen and Shenzhen, where we organise more than 90
exhibitions and conferences. In ASEAN, UBM Asia operates from its
offices in Malaysia, Thailand, Indonesia, Singapore, Vietnam and the
Philippines with over 40 events in this region. UBM India
teams in Mumbai, New Delhi, Bengaluru and Chennai organise 40 exhibitions and
conferences every year across the country.
About UBM plc www.ubm.com
UBM is a global events-led marketing and communications services
business. We help organisations make connections, communicate their
proposition and do business effectively. We help professional
people in more than 20 countries around the world succeed by
enabling them to connect with each other and with the markets they
serve. And we do this by whatever means works best – at live
events, through digital media or in publications.
Our 5,000 expert staff are deeply embedded in the many
specialist communities we serve, bringing both an unusual depth of
understanding and real know-how. We organise hundreds of live
events each year and provide a range of related market-leading
digital and print marketing and media products, and we support
professional marketers and communicators through our targeting,
distribution and monitoring services.
Our culture of innovation and collaboration brings our people
together around common interests to create value, enhancing our
ability to do exactly the same for UBM customers and the
communities UBM serves. So, whatever their business and wherever
they operate, our customers do better business through us.