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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): February 5, 2024 (February 5, 2024)

 

STARCO BRANDS, INC.

(Exact name of Company as specified in its charter)

 

Nevada   000-54892   27-1781753
(State or other jurisdiction   (Commission   (IRS Employer
of Incorporation)   File Number)   Identification Number)

 

250 26th Street, Suite 200

Santa Monica, CA 90402

(Address of principal executive offices)

 

888-484-1908

(Registrant’s Telephone Number)

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class   Trading Symbol(s)   Name of each exchange on which registered
Class A common stock   STCB   OTC Markets Group OTCQB tier

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (See General Instruction A.2. below):

 

  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
     
  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
     
  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
     
  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act ☐

 

 

 

 
 

 

Item 7.01 Regulation FD Disclosure

 

On February 5, 2024, Starco Brands, Inc. (the “Company”) issued a press release entitled “Starco Brands Achieves Tremendous Growth in 2023; Releases Preliminary Full Year 2023 Results and Initial 2024 Outlook.” The full text of the press release is attached to this Current Report on Form 8-K as Exhibit 99.1 and is incorporated herein by reference. The information in this Item 7.01 of this Current Report on Form 8-K and Exhibit 99.1 shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, or incorporated by reference in any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934, except as shall be expressly set forth by specific reference in such filing.

 

Item 9.01 Financial Statements and Exhibits

 

(d) Exhibits.

 

The following exhibits are filed with this Current Report on Form 8-K:

 

Exhibit Number   Description
99.1   Press release, dated February 5, 2024, titled “Starco Brands Achieves Tremendous Growth in 2023; Releases Preliminary Full Year 2023 Results and Initial 2024 Outlook.”
104   Cover Page Interactive Data File – the cover page XBRL tags are embedded within the Inline XBRL document

 

 
 

 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Company has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  STARCO BRANDS, INC.
   
Dated: February 5, 2024 /s/ Ross Sklar
  Ross Sklar
  Chief Executive Officer

 

 

 

 

Exhibit 99.1

 

Starco Brands Achieves Tremendous Growth in 2023; Releases Preliminary Full Year 2023 Results and Initial 2024 Outlook

 

Company Achieves Full Fiscal Year 2023 Revenue and Adjusted EBITDA1 Guidance

 

Net Revenue for Fiscal Year 2023 Expected to Increase 10-fold to $70 Million Compared to Last Year

 

Adjusted EBITDA1 for Fiscal Year 2023 Expected to Increase 160% to $7 Million

 

Net Revenue for Fiscal Year 2024 Expected to be in the Range of $78 Million to $82 Million

 

Adjusted EBITDA1 for Fiscal Year 2024 Expected to be in the Range of $8 Million to $10 Million

 

 

SANTA MONICA, Calif. — BUSINESS WIRE – Feb. 5, 2024 — Starco Brands, Inc. (the “Company”) (OTCQB: STCB), developer and acquirer of behavior-changing technologies and brands that spark excitement in the everyday, today released preliminary fiscal year 2023 results and an initial financial outlook for fiscal year 2024.

 

The Company now expects reported net revenue for fiscal year 2023 to be $70 million, around the mid-point of the previously provided guidance range of $66 million to $77 million. Adjusted EBITDA1 for fiscal year 2023 is now expected to be $7 million, within the previously provided guidance range of $7 million to $9 million.

 

The Company is projecting between $78 million and $82 million in reported net revenue and between $8 million and $10 million (~10% to ~12% of Net Sales) in Adjusted EBITDA1 for fiscal year 2024.

 

Starco Brands Chairman & CEO Ross Sklar said: “Over the past year, we have been intensely focused on M&A integrations, operational efficiencies and cost savings. In parallel, we have executed a robust growth strategy involving adding new distribution and launching new products. Our M&A integration methodology reinforces our shared service model that not only allows the Company to achieve growth with less friction but also ensures a strong Adjusted EBITDA1, giving the organization confidence in the guidance we set. From a growth perspective, the team made incredible headway in expanding our points of distribution company-wide, both online and in retail. We executed a number of cost-effective and innovative experiential marketing campaigns, resulting in billions of earned media that support our retail partners and online channels. We launched new products in a number of our portfolio companies, setting up strong growth for 2024. I’m extremely proud of our Company’s ability to achieve reported net revenue and Adjusted EBITDA1 in line with our guidance for fiscal year 2023 and project another year of profitable growth for fiscal year 2024. Our brands have made a name for themselves and are winning in the market, and we will continue to advance our goal to be a 21st-century consumer packaged goods powerhouse.”

 

Footnote

 

(1) Adjusted EBITDA represents earnings before interest, taxes, depreciation, and amortization as adjusted for certain items as set forth in the reconciliation table of U.S. GAAP to non-GAAP information and is a measure calculated and presented on the basis of methodologies other than in accordance with GAAP. Please refer to the Use of Non-GAAP Financial Information herein for further discussion and reconciliation of this measure to GAAP measures.

 

Forward-Looking Statements

 

Any statements in this press release about the Company’s future expectations, plans and prospects, including statements about our financing strategy, future operations, future financial position and results, market growth, new product launches and product growth, total revenue, as well as other statements containing the words “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” or “would” and similar expressions, constitute forward-looking statements within the meaning of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995. The Company may not achieve the plans, intentions or expectations disclosed in the Company’s forward-looking statements, and you should not place undue reliance on the Company’s forward-looking statements. All forward-looking statements are subject to assumptions, risks and uncertainties that may change at any time. Therefore, readers are cautioned that actual results could differ materially from those expressed in forward-looking statements. The Company undertakes no obligation to update any forward-looking statements as a result of new information, future developments or otherwise, except as expressly required by law. This cautionary statement entirely qualifies all forward-looking statements in this document.

 

 
 

 

Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements the Company make as a result of a variety of risks and uncertainties, including risks related to the Company’s estimates regarding the potential market opportunity for the Company’s current and future products and services, the impact of the COVID-19 pandemic, the competitive nature of the industries in which we conduct our business, general business and economic conditions, our ability to acquire suitable businesses, our ability to successfully launch new products and seize market share, the Company’s expectations regarding the Company’s sales, expenses, gross margins and other results of operations, and the other risks and uncertainties described in the “Risk Factors” sections of the Company’s public filings with the Securities and Exchange Commission on Form 10-K for the year ended December 31, 2022 and our subsequent interim reports on Form 10-Q and 8-K. Copies of our SEC filings are available on our website at www.starcobrands.com. In addition, the forward-looking statements included in this press release represent the Company’s views as of the date hereof. The Company anticipates that subsequent events and developments may cause the Company’s views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company’s views as of any date after the date hereof.

 

About Starco Brands

 

Starco Brands (OTCQB: STCB) invents and acquires consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world’s only vodka-infused whipped cream co-founded by global artist Cardi B; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona® Pure, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit starcobrands.com for more information.

 

Investor Relations

John Mills

ICR

646-277-1254

John.Mills@icrinc.com

 

Deirdre Thomson

ICR

646-277-1283

Deirdre.Thomson@icrinc.com

 

 

 

 

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