ICTY Eyecity Com Inc (PK)

Echelon Brands, LTD., (Pink Sheet: ICTY.PK) formerly known as Eyecity.com, Inc., announced today that after several months of corporate challenges in the retail industry, an explosive industry has been identified that has the potential and the history that Mr. Wilson, CEO, feels confident will move Echelon Brands into an arena that will sustain its ever growing popularity through the economic shortfalls. Numerous meetings were held with key individuals and industry experts collaborating ideas that resulted in a decision by Mr. Wilson to move Echelon Brands, LTD., into the Sports Media Broadcast and Sporting Venue Promotions excitement. Corporate decisions were made based on the level of involvement from media companies sharing corporate highlights, astonishing revenues, extremely low cost of production and other encouraging segments. Echelon Brands, LTD., is poised to be a major contributor while the recent exponential growth in the sporting community continues. �As we move into the sports broadcasting and event planning and promotional business, be assured the professionals we assemble will be those of the highest esteem with a worldwide following. It will be a veteran staff of proven individuals who share the same ideas and direction." stated Mr. Wilson, CEO. Mr. Bradley Wilson was further quoted by saying �This is a new time for ICTY. A new Chapter is about to begin for our company and shareholders alike. We need to put to rest the entire speculative hypothesis about my involvement with other companies. I need to make it perfectly clear that my focus is to rebuild this organization. Now is the time to put positive corporate action into real world exercise. In the next couple of days, I will divulge additional corporate opportunities that will allow all the shareholders to regain confidence in a company that has lost the trust of the public." Safe Harbor This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.