MIAMI, FL -- ERUC Board has announced a major advertising blitz for the coming school year. Direct mail, cable TV and strategically placed banners will be the featured media. The back to school season is a prime event for ERUC with school physicals, sport physicals and vaccinations as the main attraction to the centers themselves. The secondary market is even larger with community awareness of the centers and their availability for the entire family. Each year ERUC has had significant increases in traffic during the back to school season. This will then lead up to the Flu season and the winter season with its dramatic increases in population for the Florida markets. ERUC President Mark Solomon said, "We are very excited for the plans in place for this season's aggressive ad campaign. ERUC is focused on this year's goal to increase traffic to its centers by at least 40%."

About ER Urgent Care

ERUC Management Company Inc. operates ER Urgent Care Centers in the South Florida area. The "true, bona-fide," "Urgent Care Center" is a one-stop-shop where patients can receive premier health care, after-hours, at a fraction of the cost of emergency room visits. With the "Urgent Care Center" model emergency rooms will no longer lose money on ER patients with minor injuries and illnesses and the HMOs will no longer have to pay exorbitant claims for non-admitted patients. ER Urgent Care Centers create a win-win situation for everyone, filling the financial and service gap between primary care physicians (PCPs) and hospital emergency rooms.

For more information visit our Web site at www.erucc.net or sign up for the corporate newsletter at http://www.erucc.net

Or visit our locations at:

700 Ives Dairy Rd.
North Miami Beach, FL 33179

213 North Federal Highway
Hallandale Beach, FL 33009

15463 SW 137th Ave.
Kendal, FL 33177

1041 71st Street
Miami Beach, FL

ER Urgent Care Center Tampa
5535 Memorial Highway #101
Tampa, FL 33634

Doctors Family Medical
5535 Memorial Highway
Tampa, FL 33634

Doctors Family Medical
431 SW Blvd North
St. Pete, FL 33703

ER Urgent Care Center St. Pete
431 SW Blvd. North Suite A
Saint Pete, FL 33703

ER Urgent Care Center is a provider for Amerigroup, Avmed, Humana, Aetna, Medicaid/Medipass/Medi-Kids, Total Health Choice, United Health Care, Beech Street, Dimension Health, Assist Card, Cigna, Corvel, Health Insurance Plans and many more.

This press release may contain forward-looking statements covered within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply and demand conditions, and other expectations, intentions and plans contained in this press release that are not historical fact and involve risks and uncertainties. Our expectations regarding future revenues depend upon our ability to develop and supply products, which we may not produce today and that meet defined specifications. When used in this press release, the words "plan," "expect," "believe," and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in pervasive markets.

For franchising and corporate information please contact us toll free at 1-877-303-3500

Contact Information: ER Urgent Care Centers 1-877-303-3500

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