American IDC SmartSMS Celebrity Poker ``Text-Chat'' Becomes a Financial Reality with Poker Superstars Lining Up!
June 06 2005 - 10:44AM
Business Wire
American IDC Corporation (Pink Sheets: ACNI) announced today Marcel
Luske is the first professional poker player to reach out to his
extensive fan base through text messaging. He has signed with Smart
Entertainment and their CelebrityPokerChat(TM) service to deliver
live updates through text messaging directly from the poker table
to his fans as he plays. He will offer playing tips and include his
fun and clever sayings, such as, "Give a little bit of your chips
to me!" The deal has even more appeal to his fans as one lucky
winner will win a coveted seat at the World Series of Poker! Luske
is one of the most visible and widely recognized players in the
United States and Europe. His notable finishes in the past two WSOP
tournaments have brought him to the forefront of the poker
landscape. He placed tenth in the Main Event 2004 and thirteenth in
2003, respectively. Luske's signature style of wearing his
sunglasses upside down makes it impossible to remain unnoticed.
Only two days into this year's WSOP, hundreds of fans have
approached him for his autograph and to simply share a moment of
his time. Being the creative and determined entrepreneur that Luske
is, he has developed his own exclusive marketing organization,
Flying Dutchman Marketing. The purpose of this endeavor is to
provide integrated marketing plans that further connect with his
steadily increasing fan base via text messaging as well as through
other ventures. Additionally, Luske is the director of the
International Poker Federation (IPF). The service is very simple to
use: Say for example Marcel is playing in a tournament. 50,000
people are watching on TV, online or watching a pre-recorded show
on television, and he asks them to sign in by sending the message
CHAT to the number 76278. 30% of the viewers respond to the
request, and within minutes, 15,000 loyal fans have opted-in to his
fan club. Let's calculate that 200,000 fans have signed in through
his World Tour -- he sends these loyal fans 4 messages a month,
generating $400,000 of revenue that he would have never dreamt of
before ... $4.8 million a year in NEW revenue! All while keeping
his fans updated on his latest and greatest news -- and smiling all
the way to the bank. But of course, getting a personal message from
the Flying Dutchman would be a big reason to smile too!
CelebrityPokerChat was formulated by Smart Entertainment in 2004.
Try out the service by sending the word CHAT to the number 76278.
For further information and a brochure, please contact Smart
Entertainment at 310-666-7340, or email us at
info@smartentgroup.com. For more information on Marcel Luske,
contact Wendy Meadley at Flying Dutchman Marketing, 952-944-2957,
or email wendy@flyingdutchmanmarketing.com. For inquiries
concerning press and marketing, contact Katie Page at Poker
Resource Network, 919-264-7751, katie@pokerresourcenetwork.com.
About American IDC Corp.: American IDC (American IDC Corp.), a
public company (Pink Sheets:ACNI), is an internet entertainment
company that specializes in mobile marketing campaigns for major
brands. American IDC owns and operates the SMART Text Messaging
technology. This technology, which was originally developed and
deployed in Europe, provides keen insight into the consumer market
in creating branding and marketing campaigns that produce results.
To date, Smart has successfully launched over 300 campaigns
worldwide. Both Smart and American IDC are headquartered in Los
Angeles with additional presence in New York, Europe, Mexico, South
America and Asia. www.AmericanIDC.com American IDC Corporation
(Pink Sheets:ACNI) is a fully reporting issuer. About Smart
Entertainment: Smart Entertainment is a leading consulting and
advertising firm that specializes in developing marketing campaigns
for major brands. SMART has come to rely on invaluable experience
from Europe for keen insight into the consumer market in creating
branding and marketing campaigns that produce results. To date,
Smart Entertainment has successfully launched over 300 campaigns
worldwide. SMART is headquartered in Los Angeles with additional
presence in New York and Europe. Smart Entertainment and its
companies are privately held. SmartSMS is a trademark of Smart
Entertainment. The SmartSMS technology is controlled by American
IDC Corp. www.SmartEntGroup.com Forward-Looking Statements: With
the exception of historical information, this news release and
accompanying information may include forward-looking statements
that involve a number of risks and uncertainties. Actual results
could differ materially from those anticipated as a result of
various risks. There are numerous factors that could contribute to
such differences, therefore such projected events and anticipated
results are not warranties or guaranties that such events will
occur or that the Company will achieve such results. For more
information about this corporation and risks involved in the
investment of their publicly traded shares, please see the
company's web site(s), and/or documents filed with the SEC, which
are easily accessible in the EDGAR database system.
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