WORCESTER, Mass., Oct. 12, 2017 /PRNewswire/ -- The Hanover
Insurance Group, Inc. (NYSE: THG) today announced it has advanced
its partnership with TrustedChoice.com to a national level,
enabling The Hanover's agent
partners to connect with new, digitally-engaged personal and
commercial lines consumers across the country. TrustedChoice.com is
an online consumer branding and marketing program sponsored by the
Independent Insurance Agents & Brokers Association.
"TrustedChoice.com has established a strong and respected online
presence and experienced much success in attracting potential
customers digitally," said Dick
Lavey, chief innovation officer at The Hanover. "With more than six million customers
visiting TrustedChoice.com each year, we think this is a great
opportunity to help our partners connect with those
digitally-inclined customers."
Consumers visit the TrustedChoice.com website looking for
information on insurance products, and the site refers them to
local independent agents for advice and counsel. With this
partnership, all of The Hanover's
partners will now be featured on the site.
Since The Hanover's launch of
its new strategy, Hanover 2021,
the company has focused on ways to help its agent partners achieve
profitable growth through innovation of products, services and
customer acquisition strategies.
"The trend toward digitization presents tremendous opportunities
for our agent partners to attract value-seekers in the market,"
Lavey said. "Our expanded partnership with TrustedChoice.com
represents yet another way we are helping our partners capitalize
on emerging market trends and build their businesses."
"The Hanover is a leader in the
independent agency channel and has been a great partner of
TrustedChoice.com for more than three years," said Vincent Savarese, senior vice president of
carrier relations at TrustedChoice.com. "Their expanded
participation on our digital platform is the next logical step in
strategically supporting both The Hanover and its select network of outstanding
agent partners."
About TrustedChoice.com
TrustedChoice.com, an affiliate of the Independent Insurance
Agents & Brokers of America (IIABA or the Big "I"), designs
digital solutions for independent insurance agencies and insurance
carriers to connect online insurance buyers with the right local
insurance agent at the right time. Its digital platform pairs
insurance consumers with participating local independent insurance
agents and carriers through a proprietary search engine (SEO)
optimization strategy that drives organic traffic and boosts online
digital referrals. As the leading digital referral platform,
TrustedChoice.com has created over 17 million agency impressions
and 250,000 online relationships in the independent insurance
channel since 2013. More information is available at
solutions.trustedchoice.com.
About The Hanover
The Hanover Insurance Group, Inc. is the holding company for
several property and casualty insurance companies, which together
constitute one of the largest insurance businesses in the United States. The company provides
exceptional insurance solutions in a dynamic world. The
Hanover distributes its products
through a select group of independent agents and brokers. Together
with its agents, The Hanover
offers standard and specialized insurance protection for small and
mid-sized businesses, as well as for homes, automobiles, and other
personal items. Through its international member company, Chaucer,
The Hanover also underwrites
business at Lloyd's of London in
several major insurance and reinsurance classes, including marine,
property and energy. For more information, please visit
hanover.com.
CONTACTS:
|
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Emily P.
Trevallion
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Abby M.
Clark
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etrevallion@hanover.com
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abclark@hanover.com
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508-855-3263
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508-855-3549
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All products are underwritten by The Hanover Insurance Company
or one of its insurance company subsidiaries or affiliates ("The
Hanover"). Coverage may not be
available in all jurisdictions and is subject to the company
underwriting guidelines and the issued policy. This material is
provided for informational purposes only and does not provide any
coverage. For more information about The Hanover visit our website at
www.hanover.com.
©2017 The Hanover Insurance Group, Inc. All Rights Reserved.
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SOURCE The Hanover Insurance Group, Inc.