TBE Tele Leste Cel

Tele Leste Celular Participacoes S/A Announces Results for the First Quarter 2004 SALVADOR, Brazil, April 27 /PRNewswireFirstCall/ -- Tele Leste Celular Participacoes S.A. (BOVESPA: TLCP3 (ON); TLCP4 (PN), referred to herein as "Tele Leste," the holding company that owns 100% of Telebahia Celular S.A and Telergipe Celular S.A., the leading mobile telecommunications service operators in the Brazilian states of Bahia and Sergipe, respectively, announces its consolidated results for 1Q04 today. The full text of this announcement may be found on the Web site at http://www.vivo.com.br/ri. Highlights: TELE LESTE CELULAR Brazilian reals (millions) 1Q04 4Q03 % Change 1Q03 % Change Net operating income 109.8 117.4 (6.5%) 107.7 1.9% Net income from services 100.2 97.3 3.0% 102.5 (2.2%) Net income from sale of goods 9.6 20.1 (52.2% 5.2 84.6% Total operating costs (80.2) (87.4) (8.2%) (77.8) 3.1% EBITDA 29.6 30.0 (1.3%) 29.9 (1.0% EBITDA margin (%) 27.0% 25.6% 1.4 pts 27.8% (0.8 pts) Depreciation and amortization (28.9) (32.4) (32.4% (46.1) (37.3%) EBIT 0.7 (2.4) (129.2% (16.2) (104.3%) Profit (loss) in the period (4.1) (6.6) (37.9%) (16.2) (74.7%) Total customers (thousands) 1,189 1,126 5.6% 976 21.8% Post-paid 285 291 (2.1%) 296 (3.7%) Pre-paid 904 835 8.3%) 680 32.9%) Market Share (%)* 53.3% 55.0% (1.7 pts) 58.5% (5.2 pts) Net new customers (thousands) 63 101 (37.6%) 4 - Post-paid (5) 2 - (3) - Pre-paid 68 99 (31.3% 7 871.4% Market Share of net new customers (%)* 34.2% 42.6% (8.4 pts) 7.1% 27.1 pts Market penetration (%) 14.0% 13.0% 1.0 pts 11.0% 3.0 pts * Source: ANATEL * Tele Leste closed out 1Q04 with 1.189 million customers, an increase of 21.8% and 5.6% over 1Q03 and 4Q03, respectively. Intense activity in the sector was reflected in 63,000 new users in 1Q04, compared with 4,000 in 1Q03. * The EBITDA margin for 1Q04 was 27.0% (stable compared with 1Q03) despite the competitive environment (4 operators). * A 21.4% reduction in net debt compared with 1Q03. * Productivity increase in 1Q04 of 41.8% and 5.6% over 1Q03 and 4Q03, respectively. DATASOURCE: Telesp Celular Participacoes S.A. CONTACT: Arthur A. Magalhaes Fonseca, Telesp Celular Participacoes, +011-55-11-5105-182, or Web site: http://www.telespcelular.com.br/ http://www.vivo.com.br/ri

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