Merchants can link their account to TikTok and
grow their business via integration
NEW YORK, Feb. 7, 2022 /PRNewswire/
- Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD),
the one-stop commerce platform for merchants around the world to
simplify, scale, and create exceptional customer experiences, today
announced that Lightspeed eCommerce merchants using the recently
acquired Ecwid integration can sell to consumers directly through
TikTok.
"Lightspeed acquired Ecwid in 2021 as part of a vision for a
powerful single platform for headless, omnichannel commerce," said
Lightspeed eCommerce GM Ruslan
Fazlyev. "Social commerce is a key element of that, and
TikTok is the hottest platform for social selling. We're looking
forward to seeing our merchants take advantage of this integration
to scale their business and customer base."
With users starting viral product trends with the
#TikTokMadeMeBuyIt and #AsSeenOnTiktok hashtags, TikTok is creating
a new paradigm shift in shopping behavior. According to
an Adweek-Morning Consult survey, 49% of TikTok users said
they've purchased something after seeing it advertised, promoted or
reviewed on the platform. This partnership empowers merchants to
seamlessly tap into TikTok's power of community commerce and reach
their ever-growing consumer base.
"The shopping experience on TikTok is all about discovery –
we've seen businesses of all sizes use our platform as a creative
outlet to engage new audiences, and ultimately drive sales," said
Melissa Yang, head of ecosystem
partnerships at TikTok. "We're thrilled to be working with this
innovative group of partners and making it easier than ever for
their merchants to be discovered by our community."
This announcement comes months after an initial integration with
Ecwid that powered advertising management on TikTok directly
through the Lightspeed platform. Direct selling on TikTok For
Business is now available to limited Ecwid by Lightspeed customers
in the U.S. and the UK.
About Lightspeed
Powering the businesses that are the
backbone of the global economy, Lightspeed's one-stop commerce
platform helps merchants innovate to simplify, scale and provide
exceptional customer experiences. Our cloud commerce solution
transforms and unifies online and physical operations, multichannel
sales, expansion to new locations, global payments, financial
solutions and connection to supplier networks.
Founded in Montréal, Canada in
2005, Lightspeed is dual-listed on the New York Stock Exchange
(NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams
across North America, Europe and Asia
Pacific, the company serves retail, hospitality and golf
businesses in over 100 countries.
For more information, see www.lightspeedhq.com
Follow us on social media: LinkedIn, Facebook,
Instagram, YouTube, and Twitter.
Forward-Looking Statements
This news release may include forward-looking information and
forward-looking statements within the meaning of applicable
securities laws ("forward-looking statements"). Forward-looking
statements are statements that are predictive in nature, depend
upon or refer to future events or conditions and are identified by
words such as "will", "expects", "anticipates", "intends", "plans",
"believes", "estimates" or similar expressions concerning matters
that are not historical facts. Such statements are based on current
expectations of Lightspeed's management and inherently involve
numerous risks and uncertainties, known and unknown, including
economic factors. A number of risks, uncertainties and other
factors may cause actual results to differ materially from the
forward-looking statements contained in this news release,
including, among other factors, those risk factors identified in
our most recent Management's Discussion and Analysis of Financial
Condition and Results of Operations, under "Risk Factors" in our
most recent Annual Information Form, and in our other filings with
the Canadian securities regulatory authorities and the U.S.
Securities and Exchange Commission, all of which are available
under our profile on SEDAR at www.sedar.com and on EDGAR at
www.sec.gov. Readers are cautioned to consider these and other
factors carefully when making decisions with respect to
Lightspeed's subordinate voting shares and not to place undue
reliance on forward-looking statements. Forward-looking statements
contained in this news release are not guarantees of future
performance and, while forward-looking statements are based on
certain assumptions that Lightspeed considers reasonable, actual
events and results could differ materially from those expressed or
implied by forward-looking statements made by Lightspeed. Except as
may be expressly required by applicable law, Lightspeed does not
undertake any obligation to update publicly or revise any such
forward-looking statements, whether as a result of new information,
future events or otherwise.
Media Contacts:
US Contact
Jennifer
Fugel
Newsmaker Group
Jfugel@newsmakergroup.com
Canada
Victoria Baker
Victoriab@nkpr.net
Cydoney Curran
Cydoney@nkpr.net
Lightspeed Media Relations
media@lightspeedhq.com
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SOURCE Lightspeed Commerce Inc.