SANTA MONICA, Calif.,
Sept. 16, 2019 /PRNewswire/ -- Rambo
is getting the ultimate medal of service. For 37 years he has been
an icon of pop culture and cinema and on Wednesday, September 18th, John Rambo will be celebrated through a series
of promotions, ceremonies and special events that recognize
Rambo Day.
Since its debut nearly four decades ago, the Rambo series
starring Sylvester Stallone has
become one of the most iconic action-movie franchises of all time.
An ex-Green Beret haunted by memories of Vietnam, the legendary fighting machine known
as Rambo has freed POWs, rescued his commanding officer from the
Soviets, and liberated missionaries in Myanmar. The Rambo character has endured as
one of the greatest reluctant heroes of cinema giving a face to
countless veterans affected by PTSD. On September 20th, Lionsgate and Millennium Films
will release RAMBO: LAST BLOOD, marking the last chapter of
the legendary series, as John Rambo
must confront his past and unearth his ruthless combat skills for
one final mission - for his family.
Among the notable highlights of Rambo
Day:
- The City of Los Angeles will
proclaim September 18th Rambo Day in LA
- "The World's Greatest Rambo Fan" Challenge will award prizes
and declare "The World's Greatest Rambo Fan" based on short videos
of fans doing their best Rambo impressions. Fans from around the
world are encouraged to enter to win using the #RamboDay
- The City of Bowie, Arizona,
hometown of John Rambo, is
proclaiming September 18 Rambo Day.
Bowie, Arizona gained worldwide
attention when it was revealed in Rambo: First Blood Part II that
Bowie was Rambo's home. "As we
work to increase Bowie's economic
footprint, this national exposure as John
Rambo's hometown is priceless to us," says Nancy-Jean Welker of the Bowie Chamber of Commerce. "We are deeply
grateful for and proud of this distinction!"
- Alamo Drafthouse theatres will celebrate Rambo Day with a RAMBO Movie Marathon, which is
taking place at Alamo Drafthouse locations during opening weekend.
For more information on the movie marathons in your area, visit
https://drafthouse.com/show/rambo-marathon. For any fan who
purchases a ticket to the Rambo Marathon on September 18, $1
will be donated to organizations to support veterans and active
duty members of the military.
- Rambo Day will wind down with a
New York Fan Extravaganza. Sylvester
Stallone, the rest of the cast and filmmakers will join fans
at the AMC in Lincoln Square as they screen RAMBO: LAST BLOOD.
Local promotional ticket giveaways will be distributed on Q104.3
and flyaway contests will be held in Chicago and Baltimore for Rambo's biggest fans to join
Sylvester Stallone at the fan event
in NYC.
- Media around the country will be sent special Rambo kits
encouraging local on air personalities to join in the festivities
and commemorate the day.
ABOUT LIONSGATE
The first major new studio in decades, Lionsgate (NYSE: LGF.A,
LGF.B) is a global content leader whose films, television
series, digital products and linear and over-the-top platforms
reach next generation audiences around the world. In addition
to its filmed entertainment leadership, Lionsgate
content drives a growing presence in interactive and
location-based entertainment, video games, esports and other new
entertainment technologies. Lionsgate's content initiatives
are backed by a nearly 17,000-title film and television library and
delivered through a global sales and distribution
infrastructure. The Lionsgate brand is synonymous with
original, daring and ground-breaking content created with special
emphasis on the evolving patterns and diverse composition of the
Company's worldwide consumer base.
ABOUT MILLENNIUM FILMS
Millennium Films is one of the longest-running independent film
companies in the history of Hollywood, with 20 years and more than 300
movies to its credit. The company now produces, finances and
handles international sales for 5-8 star-driven movies per year,
generally with budgets between $20
million and $80 million.
It is best known for "The Expendables" series (more than half a
billion dollars in worldwide box office) and the recent hits
"Angel Has Fallen," "Olympus Has
Fallen" and "London Has Fallen."
For media inquiries, please contact:
Steve Elzer
Elzer & Associates
(213) 392-4660
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SOURCE Lionsgate