HAVAS ACQUIRES DIRECT RESPONSE COMPANY REVENUE FRONTIER
April 29 2014 - 12:04PM
Havas announced today that it has acquired Revenue Frontier, the
Santa Monica, California-based direct response company that
specializes in aggregating distribution and distributing content.
Revenue Frontier will report into Havas Edge,
the world's largest vertically integrated full-service direct
response agency.
Revenue Frontier is in the business of
aggregating media distribution through television and radio and
distributing direct response content primarily on a pay-per-order
basis. Established over twenty years ago, Revenue Frontier has a
perfected, proprietary CPA, or Cost per Acquisition, model, and
delivers long- and short-form television content in both English
and Spanish to over fifty million homes via satellite or remotely
deployed servers. Revenue Frontier 2013 revenue was $ 6.2
million.
Yannick Bolloré, Chairman &
CEO of Havas, said: "We are very excited to welcome Revenue
Frontier. Innovation is key for us, and our targeted acquisition
strategy focuses on agencies with innovative, forward-looking tech
approaches that enable us to anticipate client needs. Together with
Steve's team at Havas Edge, Revenue Frontier will help us
strengthen our already first-class direct response offer and
maximize results for our clients".
"I'm very enthusiastic about adding Revenue
Frontier's experience and complimentary capabilities to Havas
Edge's clients," said Steve Netzley, CEO of Havas
Edge.
"They are a best-in-class team whose culture
fits perfectly with that of Havas Edge and I am highly optimistic
about the value they will add to Edge's clients and the value Edge
will add to Revenue Frontier," Netzley added.
"I am absolutely thrilled for Revenue Frontier
to now be part of Havas's vast array of services," said
Greg Thomas, founder and CEO of Revenue Frontier.
"Both our content clients and distribution affiliate partners will
immensely benefit from this partnership."
ABOUT HAVAS Havas (Euronext Paris SA: HAV.PA)
is one of the world's largest global communications groups.
Headquartered in Paris, Havas operates through its two divisions:
Havas Creative Group and Havas Media Group. Havas Creative Group
incorporates the Havas Worldwide (www.havasworldwide.com) network -
formerly Euro RSCG Worldwide - (316 offices in 75 countries), the
Arnold (www.arn.com) micro-network (15 agencies in 12 countries) as
well as several other strong agencies. Havas Media Group
(www.havasmedia.com), is the world's fastest growing media group,
operating in over 100 countries, and incorporates two major
commercial brands: Havas Media (ex MPG), Arena and the Havas Sports
& Entertainment network. A multicultural Group, Havas is
present in more than 100 countries through its networks of agencies
and contractual affiliations. The Group offers a broad range of
communications services, including digital, advertising, direct
marketing, media planning and buying, corporate communications,
sales promotion, design, human resources, sports marketing,
multimedia interactive communications and public relations. Havas
employs approximately 16,000 people. Further information about
Havas is available on the company's website: www.havas.com
ABOUT HAVAS EDGE Havas Edge is the largest
vertically integrated full-service direct response agency in the
world. With expertise across all digital, broadcast and media
domains, Edge succeeds by helping to build their clients
businesses, and brands, in that order. Edge is a leader in
leveraging predictive analytics and proprietary data analysis to
help clients succeed in generating direct response revenues in a
multi-channel world. Edge's recent client roster includes
AT&T, Barclays, Bosley, Cancer Treatment Centers of America,
Citibank, DraftKings, DIRECTV, Lexmark, Lifelock, Select Comfort,
The Hartford, Visa, VistaPrint and more.
ABOUT REVENUE FRONTIER Revenue Frontier is in
the business of aggregating media distribution through television
and radio and distributing direct response content primarily on a
pay-per-order basis. For over twelve years, Revenue Frontier
has able to perfect a proprietary CPA, Cost per Acquisition, model
that has proven to be a consistent winner for both content
providers like direct response leader Guthy-Renker and distribution
affiliates like DirecTV, Dish, Comcast, Time Warner, Charter, Cox,
U-verse and others. Revenue Frontier's model is based on
charging a predetermined bounty per order or lead post sale.
Revenue Frontier delivers long form and short form television
content in both English and Spanish to over sixty million
unduplicated television homes and over one hundred million
duplicated homes via satellite or remotely deployed servers. RF has
over three hundred individual distribution affiliates broadcasting
content over seven hundred and fifty different television channels
either on a local, regional or national footprint. By understanding
the client media perspective as well as the distribution affiliate
station's point of view, Revenue Frontier is able to program the
best DR content to maximize results for all parties involved.
Contact:
Lorella Gessa Communications Director, Havas
Group Tel: +33 (0)1 58 47 90 36 lorella.gessa@havas.com Twitter:
@Lorella_Gessa
Aurélie Jolion Director of Investor Relations,
Havas Group Tel : +33 (0)1 58 47 92 42 aurelie.jolion@havas.com
29-30 quai de Dion Bouton 92817 Puteaux Cedex, France
Tel +33 (0) 1 58 47 80 00 Fax +33 (0) 1 58 47 99
99 SA au capital de 155 526 414,40€ - 335 480 265 RCS
Nanterre - APE 7311Z www.havas.com
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Press release http://hugin.info/143438/R/1781086/609190.pdf
HUG#1781086
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