FD Federated Dept Store

NEW YORK, Sept. 19 /PRNewswire-FirstCall/ -- Oscar de la Renta, Ltd., Federated Department Stores, Inc. (NYSE:FD), and Kellwood Company (NYSE:KWD), announced today an agreement to launch O Oscar as a better women's sportswear collection exclusively at Macy's for Spring 2007. (Logo: http://www.newscom.com/cgi-bin/prnh/20060919/NYTU095LOGO ) "This exclusive collaboration between Macy's, Oscar de la Renta and Kellwood on the new O Oscar line is an excellent example of what will draw new customers to our stores," said Terry Lundgren, Federated's chairman, president and chief executive officer. "It is great product from one of the most recognized and talented designers in the world, backed by outstanding execution and production expertise by Kellwood, coupled with Macy's ability to sell affordable fashion." "Luxurious details and embellishment have always been important to my designs. In the past, we have been unable to faithfully execute these types of finishes at a price that is compelling to a broad audience. That has changed with Kellwood. To me, these clothes represent outstanding fashion value. Macy's is an ideal place to present our ideas for the better marketplace. We hope to expand the O Oscar label at Macy's to other merchandise including women's accessories, fragrance and men's clothing. We intend to establish a true lifestyle brand with its own unique identity," stated Oscar de la Renta. Robert C. Skinner, Jr., Kellwood chairman, president and CEO, said, "We are delighted to bring Oscar de la Renta's world-renowned design sensibility to Macy's customers. The brand attributes of femininity, luxury, and sophistication are what differentiate the O Oscar collection from other offerings in the better classification. We believe our Kellwood team has a unique ability to translate Oscar's vision appropriately for a new audience." The O Oscar better sportswear collection captures the rich color, luxurious embellishments and iconic details that are the hallmark of Oscar de la Renta. Mr. de la Renta's global recognition resonates with broad audiences. Coupled with a powerful retail presence of a national scope, the O Oscar brand will provide the consumer with a unique shopping experience. Retail price-points for the O Oscar sportswear collection range from $199 to $229 for jackets, $79 to $99 for pants, $99 to $139 for skirts, $99 to $129 for sweaters, and approximately $169 for dresses, $49 for knit underpinnings, and $79 for shirts. Oscar de la Renta, Ltd. is one of the leading women's ready-to-wear design companies in the world. The company also creates, markets and manufactures women's ready-to-wear apparel, accessories, fragrances, bridal and home furnishings. Federated, with corporate offices in Cincinnati and New York, is one of the nation's premier retailers, with fiscal 2006 sales expected to be more than $27 billion. Federated operates more than 850 department stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy's and Bloomingdale's. The company also operates macys.com and Bloomingdale's By Mail. Kellwood, a marketer of apparel and consumer soft goods with over $2 billion in sales, specializes in branded as well as private label products, and markets to all channels of distribution with product specific to a particular channel. For more information, visit http://www.kellwood.com/. http://www.newscom.com/cgi-bin/prnh/20060919/NYTU095LOGO DATASOURCE: Kellwood CONTACT: Jim Sluzewski, +1-513-579-7764 for Federated Department Stores, Inc.; or Donna Weaver, +1-212-329-8072 for Kellwood Company; or Nacole Snoep, +1-212-282-0507 for Oscar de la Renta Web site: http://www.kellwood.com/

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