'Harvesting the Seeds of Valuation in Shareholder Communications' Hosted by: The National Investor Relations Institute - South Florida Chapter, Featuring: William Mahoney as Keynote Speaker FORT LAUDERDALE, Fla., May 17 /PRNewswire/ -- The National Investor Relations Institute - South Florida Chapter (NIRI-SF) announced today that it will host a dinner meeting entitled "Harvesting the Seeds of Valuation in Shareholder Communications," to be held on Thursday, May 20, 2004 in Fort Lauderdale. The keynote speaker will be Mr. William Mahoney, editor and author of books on shareholder value, investor relations, shareholder activism and investing. Mr. Mahoney's discussion will provide Investor Relations Officers and Chief Financial Officers a better understanding of the valuation processes institutions use to make investment decisions as well as how to showcase financial operating results to Wall Street. Leo Hinkley, President of NIRI-SF commented, "Understanding and mastering the valuation processes institutions use to make investment decisions and effectively relaying it to the investment community is an essential tool in projecting a company's financial picture. This NIRI-SF event will feature one of the most respected names in the industry, Mr. William Mahoney, and should be a "must attend" meeting for both IRO's and senior management." When: Thursday, May 20, 2004, 6:00 pm - 8:30 pm Where: Riverside Hotel, 620 East Las Olas Boulevard, Fort Lauderdale Reservations: Reservations are required for the dinner-program. Cost: $50 for South Florida Chapter members and $60 for non-South Florida Chapter members. To RSVP: Contact Christine Cannella, Program Chairperson, NIRI-South Florida, telephone 954-748-8265, or e-mail at . About Our Speaker: William Mahoney is an editor and author of books on shareholder value, investor relations, shareholder activism and investing. Mahoney is editor of Valuation Issues an online newsletter covering subjects geared to help corporations improve their value proposition and effectively report on financial and intangible value drivers. He also served as executive editor of Shareholder Value magazine and has authored four books. He is currently writing The IR Book, Capital Markets and Valuation. He has taught investor relations at Temple University and conducts special courses throughout the world. His career includes serving as director of corporate communications for Scott Paper and Esmark, and as the investor relations manager for Motorola, Inc. About the National Investor Relations Institute: NIRI is a professional association of corporate officers and Investor Relations consultants responsible for communication among corporate management, the investing public and the financial community. Founded in 1969, NIRI has over 5,000 members in 35 chapters. Membership includes the majority of the largest publicly held corporations in the U.S. and an increasing number of small and mid-sized companies. NIRI sets the highest standards in education designed to advance the practice of investor relations and meeting the growing professional development needs of those engaged in the field. NIRI-SF is comprised of Investor Relations practitioners from public corporations, consulting firms and associated financial services companies headquartered or doing business in Florida. In addition to being an ongoing resource for Investor Relations Officers, NIRI-SF sponsors a series of bi- monthly programs addressing the practices and issues facing today's investor relations professional. For further information regarding NIRI-SF, please contact: Don Silver, Communications Chair of NIRI-SF. Telephone: (954) 370-8999. Fax: (954) 370-8892. Email: Nichole Stames-DiCorpo, Membership Chair of NIRI-SF. Telephone: (954) 925-2900. Fax: (954) 925-8900. Email: DATASOURCE: NIRI South Florida CONTACT: Don Silver, Communications Chair of NIRI-SF, +1-954-370-8999, or fax, +1-954-370-8892, or email, , or Nichole Stames- DiCorpo, Membership Chair of NIRI-SF, +1-954-925-2900, or fax, +1-954-925-8900, or email,

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