Carter’s Inc. Selects PFSweb to Launch End-to-End eCommerce Solutions for Carter’s and OshKosh B’Gosh
April 07 2010 - 8:00AM
Business Wire
PFSweb, Inc. (Nasdaq: PFSW), an international business
process outsourcing provider of end-to-end eCommerce solutions,
today announced that they have signed a three-year web commerce
services agreement with Carter’s, Inc. (NYSE:CRI), the largest
brand marketer in the United States of apparel exclusively for
babies and young children.
Under the agreement, PFSweb launched a customized eCommerce
solution utilizing PFSweb’s End2End eCommerce® platform including
an innovative multi-brand web store, high-touch customer care,
fully branded order fulfillment and comprehensive financial
transaction management to support the Carter’s and OshKosh B’Gosh
brands’ direct to consumer (DTC) initiatives. PFSweb also provides
Interactive Marketing Services to support Carter’s e-mail marketing
campaigns.
The new storefront, deployed March 24, 2010, includes robust
Demandware merchandising capabilities that empowers each brand's
marketing team with the tools to drive continual innovation,
quality brand interactions and growth. The End2End eCommerce
platform also incorporates a universal shopping cart, allowing
customers to shop both Carter’s and OshKosh B’Gosh online stores,
with one shopping cart and a single shipping rate.
“We chose to partner with PFSweb to support our Carter’s and
OshKosh B’Gosh brands’ eCommerce needs because of its technology
platform and demonstrated capabilities in helping leading brands
meet their online retail goals. Our relationship with PFSweb
provides us with a single partner to help us operate our entire
eCommerce channel,” said Kemper Seay, Director eCommerce, Carter’s
Inc. “Through this engagement, we are able to leverage PFSweb’s
technology platform and eCommerce expertise to ensure our online
presence reflects the strength of our brands.”
Mike Willoughby, President of PFSweb’s services division,
commented, “We are excited to add Carter’s and OshKosh B’Gosh to
our portfolio of supported brands. We are proud of the innovative
multi-brand web store we have deployed and we are committed to
turning each customer interaction into an opportunity to delight
the Carter’s customer and bolster customer loyalty for both brands.
We believe this DTC initiative is a great opportunity for Carter’s
to grow their overall retail sales and capture market share and we
are honored to be selected as their strategic partner to take them
online for the first time.”
About Carter’s
Carter's, Inc. is the largest branded marketer in the United
States of apparel exclusively for babies and young children. The
Company markets the Carter's and OshKosh B'Gosh brands, two of the
most recognized brands in the marketplace. These brands are sold in
more than 4,000 department and national chain stores and through
more than 400 Company-operated stores. The OshKosh B'Gosh brand is
also sold in more than 30 countries worldwide. Carter's is
headquartered in Atlanta, Georgia. Additional information may be
found at www.carters.com.
About PFSweb Inc.
PFSweb develops and deploys comprehensive end-to-end eCommerce
solutions for Fortune 1000, Global 2000 and brand name companies,
including interactive marketing services, global fulfillment and
logistics and high-touch customer care. The company serves a
multitude of industries and company types, including such clients
as P&G, LEGO, AAFES, Riverbed, InfoPrint Solutions Company (a
joint venture company owned by Ricoh and International Business
Machines), Hawker Beechcraft Corp., Roots Canada Ltd. and
Xerox.
Through its wholly owned eCOST.com subsidiary, PFSweb also
serves as a leading multi-category online discount retailer of
high-quality new, "close-out" and manufacturer recertified
brand-name merchandise for consumers and small to medium size
business buyers. The eCOST.com brand markets approximately 300,000
different products from leading manufacturers such as Sony,
Hewlett-Packard, Denon, JVC, Canon, Nikon, Panasonic, Toshiba,
Microsoft, Kitchen Aid, Braun, Black & Decker, Cuisinart,
Coleman, and Citizen primarily over the Internet and through direct
marketing.
To find out more about PFSweb, Inc. (NASDAQ: PFSW), visit the
company's websites at http://www.pfsweb.com and http://www.ecost.com.
The matters discussed herein consist of forward-looking
information under the Private Securities Litigation Reform Act of
1995 and is subject to and involves risks and uncertainties, which
could cause actual results to differ materially from the
forward-looking information. PFSweb's Annual Report on Form 10-K
for the year ended December 31, 2009 identifies certain factors
that could cause actual results to differ materially from those
projected in any forward looking statements made and investors are
advised to review the Annual and Quarterly Reports and the Risk
Factors described therein. PFSweb undertakes no obligation to
update publicly any forward-looking statement for any reason, even
if new information becomes available or other events occur in the
future. There may be additional risks that we do not currently view
as material or that are not presently known.
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