Dr. Arefa Cassoobhoy Named VP, Medical Affairs and Chief Medical Editor for Everyday Health
June 03 2021 - 1:00PM
Business Wire
Dr. Cassoobhoy will direct all content, including Black
Health Facts Matter (#BlackHealthFacts) with Dr. Patrice Harris,
Everyday Health’s Medical Editor at Large
The Everyday Health Group, a division of J2 Global Inc. (NASDAQ:
JCOM), announces the appointment of Arefa Cassoobhoy, MD, MPH as
VP, Medical Affairs and Chief Medical Editor for
EverydayHealth.com, its flagship consumer health and wellness
platform. Dr. Cassoobhoy, a physician and health communications
specialist with expertise in the digital health media industry and
a background in public health, will direct Everyday Health’s
content and product development in tandem with fostering deeper and
more strategic relationships with the leading medical and wellness
experts of today and the future.
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Arefa Cassoobhoy, MD, MPH (Photo:
Business Wire)
Most recently, Dr. Cassoobhoy teamed up with Patrice A. Harris,
MD, MA, Everyday Health’s Medical Editor in Chief at Large, to
build upon Everyday Health’s Black Health Facts Matter
(#BlackHealthFacts) initiative for its one-year anniversary. A
series of short, up-close, and personal videos, health facts and
resources exploring topics related to mental health and the Black
community — such as stigma, mistrust, finding a healthcare
professional who looks like you, and the persona of the strong
Black woman — will debut on EverydayHealth.com starting June 14 and
culminate on Juneteenth (June 19), the oldest nationally celebrated
commemoration of the ending of slavery in the United States.
“She gets it,” says Dr. Harris, a renowned psychiatrist, public
health advocate, and the first Black female President of the
American Medical Association, of Dr. Cassoobhoy. “For those of us
doctors who have seen firsthand the structural and social
determinants of health impacting our patients, we can acknowledge
the progress that’s occurred, and we are emboldened together to
continue to raise awareness and influence real change.”
“We are excited that Dr. Cassoobhoy has joined Everyday Health,”
says Nan-Kirsten Forte, Executive Vice President and General
Manager of Everyday Health Consumer. “We have a mutual passion and
vision for the power of digital health and wellness and its equal
access to all.”
“It’s a privilege to join Everyday Health. As a physician, it’s
important to me to make sure that all the content that’s created is
medically accurate, practical, and has the appropriate tone,” Dr.
Cassoobhoy says. “By addressing health literacy, we can ensure that
the information we provide is useful, trustworthy, and empowering,
while helping our audience to make well-informed decisions about
their healthcare.”
Dr. Cassoobhoy is an advocate for health equity and health
literacy and has worked to raise awareness of topics that affect
vulnerable groups. Her recent projects focus on empowering
individuals to improve their wellness through partnerships
involving advocacy, research, and education. She is on the Board of
Directors at the Clarkston Community Health Center (CCHC) in
Georgia, a nonprofit clinic for individuals without adequate health
insurance, many of whom are recent immigrants. She is also an
adviser for the Community Health Promoters Program at the Refugee
Women’s Network in Atlanta, a member of Leadership Atlanta’s
2021–2022 class, and she serves on the Emory School of Medicine
Alumni Board. In 2020, Dr. Cassoobhoy joined the leadership team
for the inaugural Health Disparities Solutions Summit of the
American College of Lifestyle Medicine.
“We are thrilled to welcome Dr. Cassoobhoy to Everyday Health,”
says Dan Stone, President of the Everyday Health Group. “The
combination of Dr. Cassoobhoy’s passion for health education and
Everyday Health’s trusted editorial platform will serve to help
patients achieve better health and wellness outcomes.”
About the Everyday Health Group
The Everyday Health Group (EHG) is a recognized leader in
patient and provider education attracting an engaged audience of
over 56 million U.S. health consumers and over 830,000 U.S.
practicing physicians and clinicians to its premier health and
wellness digital properties. EHG combines social listening data and
analytics expertise to deliver highly personalized healthcare
consumer content and effective patient engagement solutions. EHG's
vision is to drive better clinical and health outcomes through
decision-making informed by highly relevant data and analytics.
Healthcare professionals and consumers are empowered with trusted
content and services through the Everyday Health Group's flagship
brands including Everyday Health®, What to Expect®, BabyCenter®,
MedPage Today®, Health eCareers®, PRIME® Education, Castle Connolly
Top Doctors®, and our exclusive partnership with Mayo Clinic® and
The Mayo Clinic® Diet. The Everyday Health Group is a division of
J2 Global Inc. (NASDAQ: JCOM) and is headquartered in New York
City. For more information, go to www.everydayhealthgroup.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210603005814/en/
Janice Orefice Dehn Everyday Health Group 203-858-0343
jdehn@everydayhealthgroup.com
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