HGGR Haggar (MM)

Haggar Launches National Advertising Campaign To Introduce ForeverNew Clothing Line Campaign Showcases Clothing That Withstands The Test of Time With No Fading, No Shrinking, No Wrinkles, And No Stains DALLAS, Sept. 27 /PRNewswire/ -- Today, Haggar Clothing Co., a leading marketer of men's clothing, announced the kick-off of the "Stop Time" national advertising campaign to support the launch of a proprietary line of clothing called Haggar(R) ForeverNew(TM). Starting with September issues in high- profile magazines and continuing through the key holiday season with national television and radio, the advertising will showcase the proprietary collection of men's casual and dress pants and knit and woven shirts, which offer superlative fabric technology features, including virtually no fading, no shrinking, no wrinkles and no stains, even after multiple washes. The 'Stop Time' campaign features men dressed in Haggar ForeverNew shirts and pants calmly making their way through their day while the rest of the world frantically swirls by. The television and radio commercials are underscored with the rerecorded recognizable song 'Time Has Come Today,' which was made popular by The Chambers Brothers in the 1960s. Seattle-based advertising agency Foundation Design created the 'Stop Time' concept. "The ForeverNew line of clothing is a breakthrough in the apparel industry, and we want to show consumers the benefit and value of clothes that look as good as new, wash after wash after wash," said Alan Burks, chief marketing officer of Haggar Clothing Co. "We have strategically targeted this advertising campaign to reach consumers not only to introduce ForeverNew, but also to broaden their awareness of Haggar as an innovative clothing company." The multimillion-dollar advertising campaign targets adults 35 to 54 years of age and will exceed over 400 million consumer impressions. Print ads will appear in September issues of national magazines such as Vanity Fair, GQ, People, Sports Illustrated, CARGO and Giant. National television ads will be featured on ABC, CBS, ESPN and Fox, during NFL shows such as NFL Countdown, NFL Primetime, NFL Sunday and NFL Today and during college football programming. Radio ads will air on notable personality and event shows such as The O'Reilly Factor, Charles Osgood, NFL football, college football, NIT basketball and NASCAR. About Haggar Haggar Clothing Co., a wholly owned subsidiary of Haggar Corp. (NASDAQ:HGGR), is a leading marketer of men's casual and dress apparel and women's sportswear, with global headquarters in Dallas, TX. Haggar markets in the United States, United Kingdom, Canada, Mexico and Indonesia. Haggar also holds exclusive licenses to use the Claiborne(R) trademark in the United States to manufacture, market and sell men's shorts and pants and to use the Kenneth Cole New York(R) and Kenneth Cole Reaction(R) trademarks throughout the United States to manufacture, distribute and sell men's tailored dress pants and men's classification dress and casual pants and shorts in men's classification pant departments. For more information visit the Haggar website at http://www.haggar.com/. DATASOURCE: Haggar Clothing Co. CONTACT: Marina Hoffmann, , or Genna Blackman, , LaForce & Stevens, 212-242-9353; Shelly Vandeven, Haggar Clothing Co., 214-956-4245, or Web site: http://www.haggar.com/

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