Tai Na Goes All Out in the 'Year of Fruit Industry'
March 17 2008 - 8:00AM
PR Newswire (US)
BEIJING, March 17 /Xinhua-PRNewswire-FirstCall/ -- Tai Na
International Fruits (Beijing) Co. Ltd. announced that, following
the Company's official registration as Tai Na International Fruits
(Beijing) Co. Ltd., Tai Na will further implement its general
strategies. By announcing 2008 as the 'Year of Fruit Industry', Tai
Na will strive to allocate more resources including investments and
human resources, and make department adjustments inclined more
towards the fruit industry gradually, to achieve the goals defined
in the 'Year of Fruit Industry'. I. Department adjustments in
building a strong sales network Internal departments in the
headquarters has been adjusted, with the removal of the Development
& Project Department. Tai Na International Fruits divided the
market into three major sales regions, namely North China, East
China, and South China, and established four new departments,
including E- commerce Dept., Market Development Dept., Brand
Publicity Dept., and Technology & Quality Dept. Seeking
development by brand operation, the Company follows a business
guideline of 'open to make an alliance, expanding market shares,
strengthening publicity, and subliming brands'. It plans to build
100 fruit chain stores and two sample markets this year by means of
purchase, joint venture, cooperation, nameplate change, regional
brand cooperation, etc., as per the integration guideline of
'selecting the appropriate markets, focusing on representative
examples, laying stress on integration, and promote development of
the fruit industry'. Moreover, operating systems for North China,
East China, and South China sales regions will be ready so that the
company has a complete set of marketing, e-commerce, brand
publicity, and quality systems and a strong service capacity and a
solid foundation can be laid to achieve the strategic goal of 'the
best brand in China's fruit industry'. II. More investment for more
market shares The headquarters plans to invest 10 million RMB
(about 1.4 million USD) additionally in the fruit industry to
support the establishment of place-of- origin fruit chain stores
and to publicize the Tai Na brand, aiming to enforce brand
recognition and to increase its market shares in China. III.
Joining of professional elites The headquarters has transferred
backbone personnel of the former Development & Project
Department to Tai Na International Fruits, in recognizing the need
for a strong administration core. This is further highlighted by
the addition of a few professional talents. On the 15th February,
Mr. Yu Yunyang joined the company officially and held the position
of vice president and East China general manager. Mr. Yu graduated
from Shanghai Jiaotong University (doctor's degree) in 1996 and has
worked for many companies. He held such positions as office
director, director of Asset Management Dept., administration
director, secretary to Board of Directors, general manager, etc. He
has more than 10 years experience in business administration and is
specialized at securities management and capital operation. On the
1st day of March, Mr. Rao Yinwen joined the company and held the
position of Marketing Director and North China general manager. He
graduated from Nanchang University (bachelor's degree in business
administration) in 1997 and once engaged in investment, marketing,
fruit shop construction, operation and management, etc. He once
worked for Beijing Jinbojin Commerce & Trade Co., Ltd. (fruit
trade) and Beijing Yajinlong International Investment Consulting
Co., Ltd. as general manager. He has 6 years experience in fruit
operation. About Tai Na International Tai Na International Fruits
(Beijing) Co. Ltd. ("Tai Na International"), located in Beijing,
People's Republic of China, is a wholly-owned subsidiary of China
Fruits Corp. The registered capital of Tai Na International is 10
million RMB (approximately 1,400,000 USD). The company core
business is handling famous, special and high-quality fruits from
home and abroad. It will be devoted to creation of the Tai Na brand
and realization of direct supply of place-of-origin fruits. China
Fruits Corp. currently has 36,129,689 issued and outstanding shares
of common stock that trade on the Over-The-Counter Bulletin Board
under the symbol "CHFR". Forward-looking Statements This report
contains 'forward-looking' statements within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended. All statements
other than statements of historical facts included in this report
are forward-looking statements. Forward-looking statements involve
risks and uncertainties including, but not limited to, economic and
political factors; developments of the Chinese, European and North
American markets and changes in regulatory matters; our business
strategies and future plans of operations; the market acceptance
and amount of sales of our products and services; our historical
losses; the competitive environment within the industries in which
we compete; and our ability to raise additional capital, currently
needed for expansion. The Company cautions that forward-looking
statements are subject to certain risks and uncertainties that
could cause actual results to differ materially from those
indicated in the forward-looking statements due to several
important factors. For more information, please contact: Ms. Zhan
Hong Tai Na International Fruits (Beijing) Co. Ltd. Tel:
+86-794-326-6679 Email: DATASOURCE: China Fruits Corp. CONTACT: Ms.
Zhan Hong of Tai Na International Fruits (Beijing) Co. Ltd.,
+86-794-326-6679, or
Copyright