BEIJING, March 17 /Xinhua-PRNewswire-FirstCall/ -- Tai Na International Fruits (Beijing) Co. Ltd. announced that, following the Company's official registration as Tai Na International Fruits (Beijing) Co. Ltd., Tai Na will further implement its general strategies. By announcing 2008 as the 'Year of Fruit Industry', Tai Na will strive to allocate more resources including investments and human resources, and make department adjustments inclined more towards the fruit industry gradually, to achieve the goals defined in the 'Year of Fruit Industry'. I. Department adjustments in building a strong sales network Internal departments in the headquarters has been adjusted, with the removal of the Development & Project Department. Tai Na International Fruits divided the market into three major sales regions, namely North China, East China, and South China, and established four new departments, including E- commerce Dept., Market Development Dept., Brand Publicity Dept., and Technology & Quality Dept. Seeking development by brand operation, the Company follows a business guideline of 'open to make an alliance, expanding market shares, strengthening publicity, and subliming brands'. It plans to build 100 fruit chain stores and two sample markets this year by means of purchase, joint venture, cooperation, nameplate change, regional brand cooperation, etc., as per the integration guideline of 'selecting the appropriate markets, focusing on representative examples, laying stress on integration, and promote development of the fruit industry'. Moreover, operating systems for North China, East China, and South China sales regions will be ready so that the company has a complete set of marketing, e-commerce, brand publicity, and quality systems and a strong service capacity and a solid foundation can be laid to achieve the strategic goal of 'the best brand in China's fruit industry'. II. More investment for more market shares The headquarters plans to invest 10 million RMB (about 1.4 million USD) additionally in the fruit industry to support the establishment of place-of- origin fruit chain stores and to publicize the Tai Na brand, aiming to enforce brand recognition and to increase its market shares in China. III. Joining of professional elites The headquarters has transferred backbone personnel of the former Development & Project Department to Tai Na International Fruits, in recognizing the need for a strong administration core. This is further highlighted by the addition of a few professional talents. On the 15th February, Mr. Yu Yunyang joined the company officially and held the position of vice president and East China general manager. Mr. Yu graduated from Shanghai Jiaotong University (doctor's degree) in 1996 and has worked for many companies. He held such positions as office director, director of Asset Management Dept., administration director, secretary to Board of Directors, general manager, etc. He has more than 10 years experience in business administration and is specialized at securities management and capital operation. On the 1st day of March, Mr. Rao Yinwen joined the company and held the position of Marketing Director and North China general manager. He graduated from Nanchang University (bachelor's degree in business administration) in 1997 and once engaged in investment, marketing, fruit shop construction, operation and management, etc. He once worked for Beijing Jinbojin Commerce & Trade Co., Ltd. (fruit trade) and Beijing Yajinlong International Investment Consulting Co., Ltd. as general manager. He has 6 years experience in fruit operation. About Tai Na International Tai Na International Fruits (Beijing) Co. Ltd. ("Tai Na International"), located in Beijing, People's Republic of China, is a wholly-owned subsidiary of China Fruits Corp. The registered capital of Tai Na International is 10 million RMB (approximately 1,400,000 USD). The company core business is handling famous, special and high-quality fruits from home and abroad. It will be devoted to creation of the Tai Na brand and realization of direct supply of place-of-origin fruits. China Fruits Corp. currently has 36,129,689 issued and outstanding shares of common stock that trade on the Over-The-Counter Bulletin Board under the symbol "CHFR". Forward-looking Statements This report contains 'forward-looking' statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical facts included in this report are forward-looking statements. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors; developments of the Chinese, European and North American markets and changes in regulatory matters; our business strategies and future plans of operations; the market acceptance and amount of sales of our products and services; our historical losses; the competitive environment within the industries in which we compete; and our ability to raise additional capital, currently needed for expansion. The Company cautions that forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated in the forward-looking statements due to several important factors. For more information, please contact: Ms. Zhan Hong Tai Na International Fruits (Beijing) Co. Ltd. Tel: +86-794-326-6679 Email: DATASOURCE: China Fruits Corp. CONTACT: Ms. Zhan Hong of Tai Na International Fruits (Beijing) Co. Ltd., +86-794-326-6679, or

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