After East Coast Success, Rumailah Farm Set to Expand across UAE
January 30 2023 - 12:30AM
Business Wire
Following the massive success of its
flagship Fujairah locations, the UAE’s leading dairy
producer has embarked on an ambitious expansion scheme
Rumailah Farm, the UAE’s top manufacturer of dairy products, is
making the leap from regional to a national brand. After the
tremendous success of its East Coast locations, it’s now planning
to open another two outlets – this time in Dubai and Qidfa.
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After East Coast Success, Rumailah Farm
Set to Expand across UAE (Graphic: Business Wire)
“Our recent ventures to expand across the UAE are the result of
years of hard work and dedication,” Rumailah Farm General Manager
Abdullah Taleb says. “By maintaining the highest-quality standards
and sticking to our values, we’re quickly outstripping the
competition.”
‘Bringing Farm-Fresh Dairy Products to Qidfa, Dubai’
Rumailah Farm made a name for itself with its flagship locations
on the Fujairah corniche, at the Fujairah Umbrella Beach resort
complex, and in Dibba. Along with offering top-quality dairy
products, its chain of popular coffee shops proved a hit with local
residents and visitors alike.
Thanks to these initial successes, Rumailah Farm is now
expanding its presence across the entire UAE, with brand-new
locations set to open in both scenic Qidfa and luxurious Dubai
within the next two months.
“Our brand is growing, and so is our physical presence across
the country,” Taleb explains. “The undreamt-of success of our
Fujairah locations prompted us to expand even further, with the
ultimate aim of bringing farm-fresh dairy products to the UAE’s
western coast.”
Getting a Foothold on the Western Coast
The Qidfa location marks Rumailah Farm’s latest project on the
dynamic East Coast, where it achieved its initial successes and
already enjoys high brand recognition.
The second location in Dubai’s upscale Jumeirah neighborhood
will be the company’s first venture on the UAE’s fast-paced western
coast, where it hopes to tap into an entirely new – and potentially
lucrative – market.
“We’re certain that visitors to our two new locations in Dubai
and Qidfa will be just as satisfied as our regular customers in
Fujairah,” Taleb says.
“And with the latest round of expansion,” he adds, “Rumailah
Farm is now poised to make the leap from a regional to a national
brand.”
Both of the new Rumailah Farm outlets are slated to be up and
running within the first quarter of 2023.
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Tulay Genc media@rumailahfarms.com