S’WELL AND LILLY PULITZER COLLABORATE ON A FRESH COLLECTION – BOLDER, BRIGHTER AND MORE COLORFUL THAN BEFORE
June 18 2018 - 10:35AM
Today, S’well, reusable fashion hydration accessory and Lilly
Pulitzer, iconic American resort wear brand, debut the newest
limited-edition Lilly Pulitzer x S’well collection. The signature
S’well silhouette is dressed for the ultimate getaway in this new
collection, featuring a line-up of iconic Lilly Pulitzer prints.
“Following the success of the previous Lilly Pulitzer x S’well
collections, we couldn’t be more excited to officially unveil our
bright, colorful silhouettes to the S’well community for the first
time,” said Sarah Kauss, founder and CEO, S’well. “We continue to
innovate, surprise and delight customers with each new collection,
which is our mutual goal for this partnership.”
In the latest collection, the brands unveiled six vibrant, new
prints just in time for the summer season: In the Groves, Race to
the Wave, Shell We Dance, Catch the Wave, Jet Stream, and Up with
the Sun. For the first time, this sought-after collection will
debut on swellbottle.com, exclusively featuring the 25oz Up with
the Sun bottle, offering loyal S’well fans a signature sip of
vacation.
“The excitement around Lilly Pulitzer x S’well has been
wonderful and we are delighted to be back with new prints, sizes,
and places to shop,” said Michelle Kelly, CEO of Lilly Pulitzer.
“Summer is already the happiest time of year and this collection
makes it even brighter. We look forward to seeing where everyone’s
S’well travels this summer.”
The Lilly Pulitzer x S’well collection is available beginning
June 18 at swellbottle.com, Lilly Pulitzer stores and
LillyPulitzer.com for $42 (17oz) and $54 (25oz). The
collection can also be found at Lilly Pulitzer Signature and
Specialty stores, select Nordstrom stores and Nordstrom.com. For
more information, follow @swellbottle and
@lillypulitzer.
About S'well
S’well is a global manufacturer, wholesaler and online retailer
of upscale, insulated reusable beverage containers that look great
and do good. S’well products are beautifully crafted and composed
of BPA-free and 18/8 stainless steel. Most S’well products keep
drinks cold for up to 24 hours and hot for up to 12. On a mission
to rid the world of plastic bottles and help communities in need,
S’well gives back with each bottle sold. It is a partner of
organizations such as UNICEF USA, Breast Cancer Research Foundation
(BCRF) and (RED). Recently, S’well was named to the 2017 Inc. 500
List of fastest-growing, privately-held companies (#99). In
addition, S’well has been named #1 Fastest-Growing, Women-Led
Company by The Women Presidents’ Organization and included on
Crain’s New York Business’ 2016 “Fast 50” (#11). S’well bottles are
currently sold in 65 countries worldwide. Visit www.swellbottle.com
to learn more.
About Lilly Pulitzer
Lilly Pulitzer speaks to generations of rule-breaking,
sun-followers who celebrate the spontaneous bohemian spirit of
Lilly Pulitzer. The company’s effortless fashions are truly born
from an original. It all happened by accident, when in 1959-ish
Lilly (McKim) Pulitzer—a stylish Palm Beach hostess and socialite
whose husband Peter Pulitzer owned several Florida citrus
groves—needed a project of her own. With Peter’s produce, she
opened a juice stand on Via Mizner, just off Worth Avenue in Palm
Beach. Lilly Pulitzer’s business was a hit, but squeezing oranges,
lemons, limes, and pink grapefruit made a mess of her clothes.
Realizing that she needed a juice stand uniform, Lilly asked her
dressmaker to design a dress that would camouflage the stains. The
result? A comfortable sleeveless shift dress made of bright,
colorful printed cotton in pink, green, yellow and orange. Although
her customers liked Lilly’s juice, they loved her shift dresses.
Soon Lilly was selling more shift dresses than juice, so she
decided to stop squeezing and focus on designing and selling her
“Lillys.” Lilly Pulitzer became a fashion sensation and a creator
of authentic American resort wear as we know it. The brand is now
more popular than ever and continues to create authentic printed
styles straight from the in-house print design studio. For more
brand history and juicy stories, head here.
Media Contact:
S’well
Erin Kelly
ekelly@swellbottle.com
Lilly Pulitzer
lilly@alisonbrodmc.com