SAN FRANCISCO, June 13, 2018 /PRNewswire/ -- Quantifind is
pleased to announce the addition of Chipotle Mexican Grill
(NYSE:CMG) to its expanding client roster. The fast casual chain
which saw around $4.5 billion in
revenue last year across more than 2,400 locations will now have
direct access to the Quantifind platform, which combines and
analyzes millions of first and third-party unstructured consumer
conversations for its client brands and their competitors. Chipotle
will gain best-in-class, real-time analytics explaining the
motivations behind customer buying decisions.
"We're thrilled to add Chipotle to our quickly growing roster of
top restaurants," said Ari Tuchman,
CEO and Co-founder of Quantifind. "Chipotle pioneered the fast
casual industry and we are excited to provide the insights needed
to help them define the next chapter in its brand story."
Quantifind's patented AI uniquely integrates unstructured social
media content, open-ended receipt survey data, web feedback, and
structured business KPIs to extract signals predictive of sales.
The company's restaurant platform is configured with third-party
data for the top 65+ restaurant brands, automatically identifying
revenue-driving consumer and competitive insights for both
analytics and market research functions across marketing,
operations, and culinary departments.
"Quantifind has been great to work with as we prioritize key
insights from enormous amounts of cluttered data," said
Scott Boatwright, Chief Restaurant
Officer at Chipotle. "Through Quantifind, we can more effectively
curate guest feedback across thousands of stores and millions of
verbatims in a way that tells us what's most important."
In an industry where consumers have a proliferation of choice
and loyalty is more contested than ever, Quantifind is a must-have
consumer and competitive intelligence resource to help restaurants
understand consumer buying decisions for their brands and the
competition.
"Since coming on board, Quantifind has quickly helped give us a
360-degree-view of our brand from our guests' perspective and
insight into how we compare to our competition," said Chris Brandt, Chief Marketing Officer at
Chipotle. "Quantifind's breadth of industry perspective and speed
to insight has been very impressive and we look forward to
continuing our work with them."
Quantifind now works with more than a dozen restaurant clients
including eight of the top 20 QSR / fast casual brands.
ABOUT QUANTIFIND
Quantifind is a technology company
that uncovers hidden signals in massive data sets to eliminate
competitive blind spots and reveal new ways to steal market share.
Quantifind uses a unique and proprietary signal extraction process
to help businesses explore, understand what drives sales, and
accelerate their revenue. Founded by two physicists from
Stanford University and Yale University, Quantifind's clients include some
of the world's most well-known brands spanning multiple industries
including automotive, restaurants, media and finance. Headquartered
in Menlo Park, CA, the company's
investors include AME Cloud Ventures, Andreessen Horowitz, Cathay
Innovation, Comcast Ventures, Iris Capital, Redpoint Ventures, and
USVP.
PRESS CONTACT
Jessi Stafford
970-690-3488
jessi@quantifind.com
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SOURCE Quantifind