DALLAS, Dec. 7, 2017 /PRNewswire/ -- Parks
Associates will host the industry webcast "Top 5 IPTV Challenges:
Decoding UX Trends, Android TV & Cloud Services" on
Tuesday, December 12, to examine the
challenges for operators in providing IPTV services as consumers
view content across managed set-top-boxes (Linux, Android TV, ASOP)
and their devices (Apple TV, Amazon Fire, Roku, mobile, and
web).
Sponsored by TiVo, this webcast will address how the
proliferation of video streaming devices creates challenges for
operators to provide a high-quality user experience (UX) as viewers
move between different platforms. Parks Associates research finds
67% of U.S. broadband households own at least one
Internet-connected home video entertainment device for streaming
content to a TV screen, including smart TVs, game consoles, and
streaming media players, and that 44% of all U.S. broadband
households own two or more such devices.
"In the IPTV world, the user experience essentially defines the
video service for subscribers, making the UX a critical element in
any successful video service," said Brett
Sappington, Senior Director of Research, Parks Associates.
"Consumers have multiple options when consuming content, and they
expect the same quality experience no matter what platform they are
using. Operators face competition from traditional and emerging
players where the user experience is the differentiator and the key
to effectively competing in this new era of IPTV services."
During the webcast, Parks Associates and TiVo will examine the
top five considerations for IPTV providers as they compete in the
connected home landscape, including strategies to leverage Android
TV set-top boxes and the impact of user experience trends including
personalization and voice interaction. Speakers include:
- Jim Denney, Vice President of
Product Management and Strategy, TiVo
- Brett Sappington, Senior
Director of Research, Parks Associates
- Chris Thun, Vice President,
Product, TiVo
"Service providers are facing new challenges in today's
fragmented entertainment landscape," said Jim Denney, Vice President of Product Management
and Strategy, TiVo. "TiVo is providing the solutions that can help
bridge the gap to meet the consumer's insatiable desire for
entertainment, and in turn, maintain subscriber loyalty."
According to Parks Associates research, 45% of U.S. broadband
households have a smart TV, which is the most popular and commonly
used device for streaming for TV-based viewing, followed by
streaming media players. The international research firm also
reveals:
- Use of laptops to stream content to TVs continues to
increase.
- 82% of smart TVs owners now connect their sets to the
Internet.
- 33% of U.S. broadband households owned a streaming media player
as of Q1 2017.
For more information and to register for the webcast, visit
www.parksassociates.com/ux-dilemma. To speak with an analyst about
this research, contact Julia Homier
at julia.homier@parksassociates.com, 972-996-0214.
About Parks Associates
Parks Associates is an
internationally recognized market research and consulting company
specializing in emerging consumer technology products and services.
Founded in 1986, Parks Associates creates research capital for
companies ranging from Fortune 500 to small start-ups through
market reports, primary studies, consumer research, custom
research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes digital media and platforms,
entertainment and gaming, home networks, Internet and television
services, digital health, mobile applications and services, support
services, consumer apps, advanced advertising, consumer
electronics, energy management, and home control systems and
security.
Each year, Parks Associates hosts industry webcasts, the
CONNECTIONS™ Conference Series, Connected Health Summit: Engaging
Consumers, and Smart Energy Summit: Engaging the Consumer.
http://www.parksassociates.com
Julia Homier
Parks Associates
972.996.0214
187280@email4pr.com
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SOURCE Parks Associates