BOSTON, May 23, 2018 /PRNewswire/ -- Hearts On Fire, The
World's Most Perfectly Cut Diamond, announces a partnership with
Girls Inc., the nonprofit organization that inspires girls to be
strong, smart, and bold. The diamond jewelry brand led
by President Caryl Capeci has
committed financial, marketing, and volunteer support to the
organization.
To launch the relationship, Hearts On Fire contributed a
percentage of their 2018 sales from their Lorelei Collection, which
represents both strength and femininity in women. The brands
will work together to increase awareness and generate interest for
Girls Inc. through a variety of marketing efforts including social
media, a commitment of employee involvement at local Girls Inc.
locations, and varying initiatives to be announced throughout the
year.
"We believe the brilliance of our diamonds is only matched by
the brilliance inside every young woman," said Caryl Capeci, President, Hearts On Fire. "This
organization is truly inspiring."
Lorelei Classics, an extension to one of Hearts On Fire's
best-selling collections is launching this summer. A
percentage of sales from this collection will also be gifted to
Girls Inc.
The Lorelei Classics Collection is inspired by the idea that
every woman has her own brand of brilliance—a brilliance that's
made up of all the small details that make her who she is. The
designs in this collection were also inspired by the intricate,
multi-dimensional nature of lace—the diamond rings, bracelets,
earrings, and necklaces share features like scalloped edges,
sweeping silhouettes, and fluid lines, and can be layered and
stacked together in an infinite number of unique ways. The
collection speaks to and celebrates the nuanced, multifaceted
nature of every woman.
"Girls Inc. is proud to partner with Hearts On Fire for their
commitment to inspiring girls to be strong, smart, and bold.
It is our privilege to be teaming up with a company that not only
embraces the contributions of women across all levels of its
organization but also recognizes and celebrates that same potential
in all women and girls," said Judy
Vredenburgh, Girls Inc. President & CEO.
For more information on Girls Inc. and to see how you can
get involved visit: https://girlsinc.org
About Hearts On Fire
Hearts On Fire®, The World's Most Perfectly Cut Diamond®, is a
leading global diamond jewelry brand. Founded in 1996 and acquired
by Chow Tai Fook Jewellery Group in 2014, Hearts On Fire introduced
the first-ever branded diamond and changed the jewelry industry
forever. Hearts On Fire is passionately dedicated to the
artistry that makes our diamond jewelry, and the women who wear it,
truly brilliant. The global brand continues to be recognized
for its superior craftsmanship and exclusive diamond cut – the
single-most important factor in a diamond's value – resulting in
extraordinary beauty and brilliance. Hearts On Fire is sold through
a rapidly growing global retail partner network of more than 750
locations in 32 countries, including 150 points of sale
in Hong Kong and Greater China, 17 HOF-branded
stores around the world, heartsonfire.com.. For more information,
please visit www.heartsonfire.com.
About Girls Inc.
Girls Inc. inspires all girls to be strong, smart, and bold
through direct service and advocacy. Our programming – delivered to
156,000 girls in partnership with schools and at our centers –
across 82 affiliates in over 330 cities and 1,400 sites focuses on
the development of the whole girl. A combination of long-lasting
mentoring relationships, a safe pro-girl environment, and
research-based programming equips girls to lead healthy and
productive lives, break the cycle of poverty, and become role
models in their communities.
Contacts:
Trisha Spillane
Hearts On Fire
617-912-5311
tspillane@heartsonfire.com
View original content with
multimedia:http://www.prnewswire.com/news-releases/hearts-on-fire-and-girls-inc-partner-to-inspire-girls-to-be-strong-smart-and-bold-300652940.html
SOURCE Hearts On Fire