MOSCOW, January 16, 2018 /PRNewswire/ --
BeefCoin, a joint venture between Moscow based restaurant chain Meat Desire and
farm operator Melbard LLC launched the sale of their token
(BEEF) on Jan. 1.
These two organizations integrated their existing operations to
establish a structure of production and delivery of organic beef
from field to restaurant and expand already existing organic beef
business.
Melbard LLC, a Moscow based
private company that owns and operates an agricultural farm in the
Penza region of Russia is
partnering with Meat Desire, a restaurant chain based in
Moscow that offers organic beef
products.
The BeefCoin project wants to eliminate the intensive
technologies used in beef farming and beef production by
establishing an integrated structure from farm field to restaurant
table, offering completely organic beef.
After the imposition of economic sanctions against Russia in 2014, Russian agriculture is
experiencing a new renaissance with the growth of domestic
producers.
Restaurant business in Moscow
is experiencing great growth, especially those with natural organic
food.
BeefCoin, unlike most ICOs on the market today, benefits from an
already established business infrastructure. Meat Desire, the
restaurant chain through which the project aims to distribute
organic beef products, already operates two restaurants in downtown
Moscow, and also offers a butcher
shop that makes organic beef products available for sale.
The Melbard LLC operates an agricultural farm that will deliver
beef products to the Meat Desire restaurants, has 500 cows of the
Aberdeen-Angus breed, and is built on 1,000 hectares of land with
complete meat processing facility.
Proceeds from the sale of BEEF tokens will be used to open six
additional Meat Desire locations in Moscow and expand the agricultural farm
operated by Melbard LLC.
For more information about BeefCoin and the full terms and
conditions of the Token Sale, visit https://beefcoin.org
For more information, please contact: Nikolay Melbard, CEO at email: nik@beefcoin.org
or phone +7(495)-605-71-72