Ashland brand transformation wins distinction among 2018 REBRAND 100® Global Awards
March 15 2018 - 7:16AM
COVINGTON, KENTUCKY, March 15,
2018 - Ashland's remarkable brand transformation following its
final separation from Valvoline Inc. last year ranks among the most
successful rebranding campaigns in the U.S., earning the global
specialty chemicals company recognition in the 2018 REBRAND 100®
Global Awards.
REBRAND(TM) is a leading global
resource for case studies on effective brand transformations: the
repositioning, revitalizing and redesign of existing brand assets
to meet business goals. Once a year, a new panel of international
business, marketing and design executives is selected to jury the
competition, with the goal of showcasing the most effective brand
transformations.
Five companies were recognized
with "Best of" awards by REBRAND. Another 45 firms - including
Ashland - were honored with awards of "distinction." The remaining
50 received "merit" awards.
"The most compelling entries used
storytelling, in various forms, that was relatable,
thought-provoking and emotional. Winning rebrands transcend
'telling' to 'showing' us brand value and why we should care," said
2018 juror, June M. Archer, C-suite business leader and brand
builder.
"Ashland has a 'blueprint for the
future' which is our pathway for creating the leading premier
specialty chemicals company in the world," said Bill Wulfsohn,
Ashland chairman and chief executive officer. "Our foundation
includes safe, compliant and responsible operations, a winning
strategy and a high-performance organization. Our winning strategy
has two core components: aligning the organization around a clear
sense of purpose and implementing a winning competitive
strategy."
"Ashland's new brand identity
projects our global organization's passion and tenacity for
developing practical, innovative and elegant solutions to complex
problems in applied chemistry, always pushing the boundaries of
what's possible and advancing the competitiveness of our customers
across diverse industries," he said.
Added Carolmarie Brown, director
of global marketing and business communications at Ashland: "Our
ambitious re-branding signaled the realization of a clear corporate
vision, organizational transformation, and separation from
Valvoline. It inspired us to think, speak and act as one
organization, significantly improving our competitiveness, and it
has proven to be a powerful tool in increasing the value of our
offer and enterprise."
Axel Löber, a 2018 awards juror and head of
Branding and Strategic Projects, Merck KGaA, Darmstadt, Germany,
noted, "In a rapidly changing business environment, cultural change
is pivotal for companies to succeed. Strong brands can support or
even drive this change - which turns a rebrand into a much larger
opportunity than a simple refresh of colors."
To learn more about REBRAND's
award of distinction for Ashland, please visit
https://rebrand.com/distinction-ashland/ and
www.ashland.com/rebrand.
About Ashland
Ashland Global Holdings Inc. (NYSE: ASH) is a premier global
specialty chemicals company serving customers in a wide range of
consumer and industrial markets, including adhesives, architectural
coatings, automotive, construction, energy, food and beverage,
personal care and pharmaceutical. At Ashland, we are approximately
6,500 passionate, tenacious solvers - from renowned scientists and
research chemists to talented engineers and plant operators - who
thrive on developing practical, innovative and elegant solutions to
complex problems for customers in more than 100 countries.
Visit ashland.com to learn more.
About REBRAND(TM)
and the REBRAND 100® Global Awards
REBRAND is the world's leading
platform for brand transformation insights, case examples,
programs, and expertise. Celebrating 12+ years of excellence, its
renowned REBRAND 100® Global Awards is the most prestigious, juried
recognition for repositioned brands, having reached participation
from over 61 countries in 40+ industries. Featured in such media as
The Wall Street Journal, BBC, Bloomberg News, articles and books,
the results have generated an unrivaled global library of
transformed brands for business reference and
research.
C-ASH
(TM) Trademark, Ashland or its
subsidiaries, registered in various countries.
FOR FURTHER
INFORMATION:
Media Relations:
Gary Rhodes
+1 (859) 815-3047
glrhodes@ashland.com
Investor Relations:
Seth A.
Mrozek
+1 (859) 815-3527
samrozek@ashland.com
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Ashland Inc. via Globenewswire
Ashland (NYSE:ASH)
Historical Stock Chart
From Mar 2024 to Apr 2024
Ashland (NYSE:ASH)
Historical Stock Chart
From Apr 2023 to Apr 2024