Tsingtao Beer Museum Selected as One of China's Top 100 Museums with Overseas Influence
May 21 2024 - 8:40PM
On the 48th International Museum Day on May 18, the Art Exhibitions
China and Oriental Outlook jointly released the national museum
(exhibition) overseas influence assessment report in 2023. In this
list of the top 100 museums, which includes the Palace Museum and
the National Museum of China, the Tsingtao Beer Museum stands out
as the only corporate brand museum.
A Media Snippet accompanying this announcement is
available by clicking on this link.
Tsingtao Beer, a globally renowned Chinese
brand established 121 years ago and exported to 120 countries,
is beloved by consumers worldwide. Located in the birthplace of
Tsingtao Beer, the Tsingtao Beer Museum narrates the
brand's history and embodies the essence of Tsingtao Beer
culture. With a brand heritage that has endured over time, it
stands as a timeless landmark and a city symbol deeply
engraved in the public memory.
Visitor to the Tsingtao Beer Museum can do more than just
drink beer - they can also indulge in beer-infused cuisine,
accommodations, and activities. Delve into 121 years of history to
experience the craftsmanship culture; savor various beer flavors
for a taste of brand innovation; enjoy a creamy beer ice cream when
tired, relish a rich beer yeast bread when hungry, sip on an
inspiring fresh wine fruit tea when thirsty, and take home a
creative beer culture souvenir before departing. This destination
offers a fresh and dynamic one-stop beer experience for global
consumers.
Among Chinese brands going global, Tsingtao Beer has
served as a cultural ambassador by virtue of its
excellent taste and continuous innovation.
Since 2019, research institutions such as the Art Exhibitions
China, Oriental Outlook, and digital technology companies have
supported the continuous release of the national museum
(exhibition) overseas influence assessment report for four years in
a row to conduct comprehensive evaluations of national first-tier
museums, with over tens of millions of views in total.
Source: Tsingtao Beer Museum
Contact person: Ms. Zhang, Tel: 86-10-63074558