Plant-Based Snack Company Features
Limited-Edition Minions-Themed Pack Designs on all Puffs and Veggie
Straw Flavors and Special Pack Sizes
ILLUMINATION'S DESPICABLE ME 4
ARRIVES IN THEATERS JULY 3, 2024.
NEW
YORK, May 20, 2024 /PRNewswire/
-- HIPPEAS® is spreading the Peas & Love with
the launch of its Minions-themed snacks for the summer! The launch
of HIPPEAS® product in support of the new
Illumination film, Despicable Me 4 (in theaters
July 3, 2024), will be available
in limited-edition packs of HIPPEAS® Chickpea Puffs and
Veggie Straws in a variety of flavors and sizes – perfect for
on-the-go travel and summer entertaining.
HIPPEAS® limited-edition Minions-themed snacks will
be available at HIPPEAS.com and Amazon.com as well as
nationwide in-store in club, mass, drug and conventional retailers
from May through August 2024.
HIPPEAS® has replaced its iconic chickpea smile graphic on-pack
with a Despicable Me 4 character for each product. Illumination's
Minions and HIPPEAS® share a similar yellow hue, which could not be
more perfect for this collaboration. Consumers of all ages will
love the fun packaging and parents will love the product attributes
that HIPPEAS is known for: clean label with peas as the first
ingredient, free from the top 9 allergens, Non-GMO Project
Verified, and totally delicious.
"Collaborating with Illumination for a limited-edition release
of our HIPPEAS® Chickpea Puffs and Veggie Straws is such a fun
venture," said Julia Hecht, HIPPEAS®
CMO. "Pairing the vibrant yellow packaging of HIPPEAS® with the
playful charm of the Minions promises a delightful treat for all
ages. We're eagerly anticipating sharing these snacks with
consumers this summer, bringing joy and fun to snacking moments
everywhere."
HIPPEAS® limited-edition Minions-themed snacks will be available
nationwide at HIPPEAS.com and on Amazon as well as in-store at
Walmart, Target, Kroger, Albertsons/Safeway, Whole Foods, Sprouts,
Stop & Shop, BJ's and many other national retailers starting in
mid-May 2024.
The Minions-themed 4oz bag of Chickpea Puffs will be available
in all flavors: Vegan White Cheddar, Nacho Vibes, Bohemian Barbecue
and Sriracha Sunshine. The Minions-themed 8oz bag, 14oz bag and a
six-pack of 0.8oz bags will be available in Vegan White Cheddar
Puffs. The Minions-themed 3.75oz bag of Veggie Straws will be
available in all flavors: Straight Up Sea Salt, Rockin' Ranch, and
Sour Cream & Onion. For more information, please
visit HIPPEAS.com.
Media Contact: Rachel Powell, Powell PR,
rachel@powell-pr.com, Mobile: 516.314.7730
About HIPPEAS®
HIPPEAS® is on a mission to
shake things up. HIPPEAS® is calling all snackers to
#GivePeasAChance® while also doing good in the world.
HIPPEAS® Plant-Based Snacks are Non-GMO Project
Verified, certified gluten-free and plant-based. Pea plants release
nitrogen back into the earth, so they're naturally good for the
planet. HIPPEAS® can be found at premium retailers
including Whole Foods Market, Target, Wegmans, Sprouts, Stop &
Shop, Shaw's, Safeway/Albertsons, Kroger, Amazon, Thrive Market as
well as select CVS, Publix, Walmart and Costco locations.
For more information, visit HIPPEAS.com and follow along on
Instagram @hippeas_snacks
About Illumination's Despicable Me 4
In the
first Despicable Me movie in seven years, Gru, the world's
favorite supervillain-turned-Anti-Villain League-agent, returns for
an exciting, bold new era of Minions mayhem in Illumination's
Despicable Me 4.
Following the 2022 summer blockbuster phenomenon of
Illumination's Minions: The Rise of Gru, which earned almost
$1 billion worldwide, the biggest
global animated franchise in history now begins a new chapter as
Gru (Oscar® nominee Steve
Carrell) and Lucy (Oscar® nominee Kristen Wiig) and their girls—Margo
(Miranda Cosgrove), Edith
(Dana Gaier) and Agnes (Madison Polan)—welcome a new member to the Gru
family, Gru Jr., who is intent on tormenting his dad.
Gru faces a new nemesis in Maxime Le
Mal (Emmy winner Will
Ferrell) and his femme fatale girlfriend Valentina (Emmy
nominee Sofia Vergara), and the
family is forced to go on the run.
The film features fresh new characters voiced by Joey King (Bullet Train), Emmy winner
Stephen Colbert (The Late Show
with Stephen Colbert) and
Chloe Fineman (Saturday Night
Live). Pierre Coffin returns as
the iconic voice of the Minions and Oscar® nominee
Steve Coogan returns as Silas Ramsbottom.
Packed with non-stop action and filled with Illumination's
signature subversive humor, Despicable Me 4 is directed by a
co-creator of the Minions, Oscar® nominee Chris Renaud (Despicable Me, The
Secret Life of Pets), and is produced by Illumination's
visionary founder and CEO Chris
Meledandri and by Brett
Hoffman (executive producer, The Super Mario Bros.
Movie and Minions: The Rise of Gru). The film is
co-directed by Patrick Delage
(animation director Sing 2 and The Secret Life of Pets
2), and the screenplay is by the Emmy winning creator of
White Lotus, Mike White, and
the veteran writer of every Despicable Me film, Ken Daurio.
About Illumination
Illumination, founded by
Chris Meledandri in 2007, is one of
the entertainment industry's leading producers of event-animated
films, including Despicable Me—the most successful animated
franchise in cinematic history—as well as the record breaking
The Super Mario Bros. Movie, Dr. Seuss' The Lorax, Dr.
Seuss' The Grinch and The Secret Life of Pets and
Sing films. Illumination's library includes three of the top
10 animated films of all time. Illumination's iconic, beloved
franchises—infused with memorable and distinct characters, global
appeal and cultural relevance—have grossed more than $9 billion worldwide. Illumination has an
exclusive financing and distribution partnership with Universal
Pictures. Illumination's next film is Despicable Me 4, which
will be released in theaters on July 3,
2024.
About Universal Pictures
Universal Pictures is a
division of Universal Studios
(www.universalstudios.com). Universal Studios is part of
NBCUniversal. NBCUniversal is one of the world's leading media
and entertainment companies in the development, production and
marketing of entertainment, news and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment networks, a premier motion picture company,
significant television production operations, a leading television
stations group and world-renowned theme parks. NBCUniversal is a
subsidiary of Comcast Corporation.
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SOURCE HIPPEAS®