WASHINGTON, May 14, 2024
/PRNewswire/ -- In a bold move that challenges the titans of the
comic world, Reichman Jorgensen Lehman & Feldberg (RJLF)
announced today that it has filed a petition with the U.S. Patent
and Trademark Office to cancel Marvel and DC Comics' jointly owned
trademarks on the term SUPER HERO. The action, initiated on behalf
of clients S.J. Richold and Superbabies Limited, aims to liberate a
term that has been synonymous with valor and inspiration for over a
century.
The superhero genre has captivated the imagination of millions
around the globe for generations and continues to inspire countless
individuals to pursue greatness. Superheroes are more than just
characters; they are a cultural phenomenon and an essential
archetype in modern storytelling. For more than half a century,
dozens of companies have created, published, and promoted superhero
stories in virtually every medium.
Superbabies' cancellation petition sheds light on comic
juggernauts DC and Marvel's efforts to monopolize SUPER HEROES.
RJLF client Richold is the creator and author of The Super Babies,
a team of superpowered superhero babies. Earlier this year, DC
threatened legal action against Richold, claiming that they have
the exclusive right to use the word "SUPER" in connection with
comics, toys, costumes, and children's books. Richold has
petitioned for cancellation to protect his rights and to end DC and
Marvel's unfair practices.
Adam Adler, lead counsel for
Superbabies, states, "This petition is not just about a term; it's
about preserving the integrity and accessibility of a genre that
has become a fundamental part of our culture. By challenging these
trademarks, we seek to ensure that superheroes remain a source of
inspiration for all, rather than a trademarked commodity controlled
by two corporate giants."
RJLF's petition emphasizes that the term SUPER HERO is
ubiquitous and generic, and is used not as a brand identifier, but
rather as a label to denote characters or individuals possessing
extraordinary abilities or virtues. The claim for exclusive
rights by DC and Marvel not only lacks historical precedence but
also stands contrary to the term's widespread usage across multiple
platforms and mediums.
About Reichman Jorgensen
Lehman & Feldberg LLP
Reichman Jorgensen Lehman &
Feldberg LLP (RJLF) is an elite national trial firm that
handles high-stakes commercial, intellectual property, and white
collar disputes. The firm is majority women-owned, reinventing the
practice of law without the billable hour in favor of fee
arrangements that align client interests. RJLF's attorneys are
diverse, exceptionally credentialed, and passionate about trial
advocacy. From offices in Silicon Valley, New York, Washington, D.C., Austin, and Atlanta, the firm tries cases and argues
appeals throughout the country. Visit reichmanjorgensen.com to
learn more.
Contact:
Adam Adler
aadler@reichmanjorgensen.com
(650) 623-1480
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