Boscobel Releases Second Annual GovCon Journalism Survey Results
April 24 2024 - 7:45AM
Boscobel Marketing Communications, the D.C.-area PR firm
exclusively serving government contractors, announced today the
release of its second annual report on government contracting
journalism. The State of GovCon Journalism Survey 2024 explores
emerging trends and critical insights within the industry and their
impact on marketing to the government.
“In a space as intricate and dynamic as government contracting,
it’s critical to understand the ins and outs of every facet of this
industry, and the reporters who cover it,” said Joyce Bosc, CEO and
president of Boscobel. “Reporters are the unsung heroes working
tirelessly behind the scenes, navigating complex details and
rapidly evolving landscapes to deliver clear, concise stories that
keep us informed and engaged. This report wouldn’t be possible
without their participation and dedication to the industry.”
The report highlights several key findings,
including:
- LinkedIn prevails: Usage by reporters
increased 8% and X is down 9%
- Press releases aren’t “dead”: They’re still
GovCon reporters’ No. 1 story source
- GovCon coverage: 26% of reporters who
participated only cover large companies
- AI use: 28% don’t plan to explore generative
AI for work, while 24% already do
- All reporters review company websites before a
story: It should be reporter-friendly
- Supporting pitch elements: 60% of reporters
prefer exclusivity on stories. 57% want access to thought
leaders
Reporters commented on topics, such as:
- How to get more coverage as a small and mid-tier
contractor
- Tips on connecting with and pitching reporters
- Better ways to make an impact with B2G M&A
communications
The State of GovCon Journalism Survey focused on responses from
seasoned reporters, with nearly 60% being journalists for more than
20 years. To download the full report, please visit Boscobel’s
Resources page.
About BoscobelBoscobel is a full-service B2G PR
and marketing firm exclusively serving government contractors.
Since opening its doors more than 40 years ago, Boscobel has
launched and branded companies and solutions with thought
leadership programs. Key differentiators are specialty practices in
B2G M&A communications and pre-RFP marketing. GovCon clients
include aerospace, AI, autonomous systems, cybersecurity, defense,
DevSecOps engineering, mission assurance, resilient PNT, satellites
and more. Boscobel is a Woman-Owned Small Business (WOSB). For more
information, visit www.boscobel.com.
Press Contact:Joyce
Bosc301-717-9529jbosc@boscobel.com