Felicity Carter, the influential
Australian wine writer and communications consultant, will tackle
the issue of Artificial Intelligence at an exclusive event at
Vinitaly 2024, providing a unique insight into the impact of AI and
what it means for the future of the Italian wine sector. While the
impact of AI is high on the international agenda, this session is a
unique opportunity for the wine community to engage with the issue
at Vinitaly 2024.
VERONA, Italy, March 30,
2024 /PRNewswire-PRWeb/ -- When discussing Artificial
Intelligence (AI), our minds often gravitate towards technology
like ChatGPT or DALL-E. However, AI extends its capabilities far
beyond communication and design, reshaping various industries,
including the world of wine. Innovations within the wine industry
leveraging AI include the use of satellite data to proactively
identify vineyard diseases, consequently increasing crop yield and
quality but also reducing the need for chemical interventions.
Furthermore, AI can decode the chemical makeup of the grapes,
giving winemakers valuable insights into perfecting the
fermentation processes, improving blending strategies and aging
protocols thus helping to refine the sensory experience of their
products. AI is also bridging the gap between wine and viticulture
research, making it accessible and beneficial to everyone in the
wine industry.
AI marks the end of industrialization and
announces the era of individualization.
Writing recently in Meninger's International, Felicity Carter stated: "AI marks the end of
industrialization and announces the era of individualization" On
the commercial side, AI is changing how the consumer engages with
the wine industry through optimizing communications, the
construction of custom websites tailored to customer preferences,
messaging, and ads. It is also enhancing warehouse efficiency.
Felicity Carter, co-Founder of
the "Business of Drink" podcast and content studio, currently
serves as the Editorial Director of Areni Global in London. Additionally, she works as an
editorial consultant for various private clients. She has also
played a crucial role in establishing Meininger's Wine and Business
International as a foremost wine business magazine in the world.
She is considered one of the leading communicators in the wine
industry. In this session, she will showcase the various
applications of AI and highlight where these cutting-edge services
can be accessed.
Set to take place on April 14,
2024 from 17:00 to 18:00, the seminar will be hosted at
Vinitaly on the Mainstage – wine2digital - Pala Expo, entrance 2A,
first floor. The session is complimentary for Vinitaly ticket
holders, though prior online registration is mandatory through
Vinitaly's website.
Full event details, including registration, are available
at:
https://www.vinitaly.com/en/events-calendar/vinitaly/vinitaly-2024/how-ai-is-transforming-the-world-of-wine/
About Vinitaly: Vinitaly, the renowned wine event, is scheduled
to take place from April 14th to the
17th 2024. Building on the success of Vinitaly 2023, which saw an
impressive turnout of 93,000 visitors, including 29,600 top
international buyers from 143 different countries, this year
promises to be equally impactful. The premiere event, OperaWine
"Finest Italian Wines: 100 Great Producers," takes place on
13 April 2024, the evening before
Vinitaly itself kicks off, and brings international wine
professionals together in the heart of Verona, offering a unique
opportunity to discover and taste the wines of the 131 Best Italian
Producers, as selected by Wine Spectator. Since its inception in
1998, Vinitaly has extended its global reach serving as a nexus for
the global wine supply chain, facilitating connections and
fostering collaboration among producers, buyers, and stakeholders.
In February 2014 Vinitaly
International launched an educational project, the Vinitaly
International Academy (VIA) with the aim of promoting and sharing
the excellence and diversity of Italian wine around the globe.
Media Contact
Vinitaly Media Team, Just Do The Work, 0458101447,
media.w2d@ext.veronafiere.it, https://www.vinitaly.com/en/
View original content to download
multimedia:https://www.prweb.com/releases/artificial-intelligence-what-does-ai-mean-for-the-italian-wine-sector-302100811.html
SOURCE Vinitaly International