Marketing Automation Software – Global Industry Analysis Report Published by Technavio
May 25 2015 - 11:35AM
Business Wire
Adobe Systems Inc., IBM Corp. and Oracle Corp.
are three key vendors highlighted in a new Technavio report
Technavio has published a new report on the global marketing
automation software market, which is expected to grow at a CAGR
of nearly 9% from 2015-2019.
Marketing automation market segmentation including end
users and geography
Technavio’s report analyses the solutions and products offered
by market vendors and presents a comprehensive breakdown in terms
of market segmentation for different end users, including media and
entertainment, manufacturing, retail, BFSI, high-end technologies
and marketing & advertising.
Additionally, analysts have segmented market projections by key
geography, focusing on the APAC region, EMEA and the Americas.
“The emergence of cloud-based marketing automation solutions has
enabled organizational efficiency and helped to reduce the
deployment costs of IT infrastructure,” says Faisal Ghaus, Vice
President of Technavio.
“The growing popularity of marketing automation software
solutions, given their ability to help businesses store, secure
access and maintain digital records and data, is further increasing
the adoption of cloud-based solutions,” says Ghaus.
Marketing automation software: Market scope and calculation
of market size
This report covers the present scenario and the growth prospects
for the global marketing automation software market from 2015-2019.
To calculate the market size, Technavio considers revenue generated
from marketing automation of software, solutions, tools,
applications, services, support, and maintenance.
Industry analysis includes:
- Key Vendors:
- Adobe Systems Inc.
- IBM Corp.
- Oracle Corp.
- Salesforce Inc.
- SAP AG
- SAS Institute Inc.
- Market Growth Drivers:
- Increased Adoption of Digital
Media
- Growing Focus on Marketing
Effectiveness
- Market Challenges:
- Complexity in Choosing Appropriate
Marketing Automation Solutions
- Lack of Skilled Professionals
- Market Trends:
- Increased Demand for Cloud-based
Solutions
- Shift to Comprehensive Platforms
View the global marketing automation
software market report.
Technavio currently has more than 3000 market research
reports on a huge range of topics, including 50+ reports on the
automation software market:
- Global Scheduling and Automation
Software Market 2014-2018
- Global Datacenter Automation Software
Market 2014-2018
If you are interested in more information, please contact our
media team at media@technavio.com.
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