AT&T Forms Xandr to House Advertising, Analytics Businesses
September 25 2018 - 1:24PM
Dow Jones News
By Bowdeya Tweh
AT&T Inc. said Tuesday it will launch a new advertising
company, Xandr.
Xandr encompasses AT&T's existing advertising and analytics
businesses including AT&T's advanced television business
AdWorks; AT&T's data and analytics business; ATT.net and
AppNexus.
AT&T also said Xandr has entered into agreements with Altice
USA and Frontier Communications to aggregate and sell their
national addressable TV ad inventory.
Write to Bowdeya Tweh at bowdeya.tweh@wsj.com
(END) Dow Jones Newswires
September 25, 2018 13:09 ET (17:09 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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