Location Update: Procter & Gamble Brings Mobile Relief to Louisiana Residents Affected by Recent Flooding with P&G Product Ki...
August 25 2016 - 9:57AM
Business Wire
Procter & Gamble (NYSE:PG):
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Photo courtesy of Procter &
Gamble
WHO:
Families, individuals and first responders in need of
personal care items, cleaning products or laundry services in the
wake of the recent historic flooding in Louisiana.
WHAT:
The Tide Loads of Hope fleet has been
deployed to support the relief efforts in Louisiana. The
early-responder Tide Loads of Hope mobile laundry vehicle arrived
to begin laundry services on August 19th, providing free
full-service laundry to residents in Louisiana affected by the
recent flooding. Beginning August 25th, the Tide Loads of Hope
mobile laundry vehicle will be joined by the extended capacity
semi-truck in response to the high demand for ongoing relief
efforts. Residents can bring clothes (up to two loads per
household) to be washed, dried and folded free of charge for those
in the directly affected areas. All washable clothing types can be
accepted with the exception of heavy bedding. In addition, P&G
will also be providing personal care kits containing items such as
Secret deodorant, Crest toothpaste and Pantene shampoo as well as
household cleaning products like Bounty, Mr. Clean and Swiffer. For
the most up-to-date information on the fleet’s location, please
visit Tide’s Facebook and Twitter channels at
https://www.facebook.com/Tide or @Tide.
WHY:
Historic storms hit southern Louisiana and Mississippi between
August 10th and 13th, devastating thousands of families and homes.
As many residents have been forced from their homes, they are
currently without basic needs and resources. P&G has a history
of giving back to the communities where we live and work, and we
wanted to provide some everyday essentials to those who need it
most. These services are free and available to people affected by
the disaster and the volunteers that are helping to respond.
WHERE:
Starting on Thursday, August 25th, the Tide Loads of Hope extended
capacity semi-truck will be located at: Denham Springs Sam's
Club 201 Bass Pro Blvd. Denham Springs, LA 70726
Additionally, Tide Loads of Hope personnel will be distributing
personal care kits on Thursday, August 25th from a nearby Home
Depot, located at: Home Depot 10300 Coursey Blvd. Baton
Rouge, LA 70816
Stay tuned for updates on the fleet’s
locations on Tide’s Facebook and Twitter channels at
https://www.facebook.com/Tide or @Tide.
WHEN:
Starting on Thursday, August 25th, 300+ loads of laundry per day
(two loads per household) will be collected from 8:30 a.m. to 6
p.m. at the Sam’s Club location.
ABOUT TIDE LOADS OF HOPE:
In 2005, P&G launched Tide Loads of
Hope to provide much needed laundry services to families affected
by Hurricane Katrina. Since that time, Tide Loads of Hope has
washed more than 60,000 loads of laundry for more than 45,000
families impacted by disasters around the world. The
early-responder Tide Loads of Hope mobile laundry unit is outfitted
with 12 high-efficiency Whirlpool Duet washers and dryers (six of
each) with the capacity to do up to 100 loads of laundry a day. The
extended capacity semi-truck is outfitted with 32 energy-efficient
Whirlpool washers (16 of each) with the capacity to do up to 300
loads of laundry a day.
BRANDS:
Brands included in relief effort: Always, Bounty, Crest, Charmin,
Dawn, Febreze, Ivory, Gillette, Mr. Clean, Old Spice, Oral-B,
Pampers, Pantene, Secret, Swiffer, Tide, and Venus.
PARTNER:
P&G provides these services in
partnership with Matthew 25: Ministries, an international
humanitarian aid and disaster relief organization. More information
can be found at www.m25m.org.
HELP:
People across the community can help
support Tide Loads of Hope by purchasing a Tide Loads of Hope
vintage t-shirt or by donating directly at www.tideloadsofhope.com.
$4 from the sale of each tee goes toward helping families affected
by disaster.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160825005711/en/
Location, Logistics:Procter & GambleClaude Zukowski,
zukowski.ck@pg.comorMedia Inquiries for P&G:Procter
& GambleJulie deSylva, 513-780-0006desylva.j@pg.comorMedia
Inquiries for Tide:KetchumKatie Michel,
415-984-6279katie.michel@ketchum.com
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