Nexcare Brand Partners with American Red Cross
and America’s Blood Centers for Campaign Raising Awareness around
the Need for Blood Donation, Celebrating All Those Who Give Around
the Globe
Nationwide, approximately 36,000 blood donations are needed each
day. With no substitute for human blood, those in need rely on the
kindness of donations from volunteers. To raise awareness about the
importance of blood donation, Nexcare Bandages, in
partnership with the American Red Cross and America’s
Blood Centers, proudly announces the ninth annual Nexcare
Give Program.
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View the full release here:
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2017 Nexcare Give bandage design (Photo:
Nexcare).
The Nexcare Give Program, timed to the World Health
Organization’s World Blood Donor Day on Wednesday, June
14, seeks to encourage blood donation and increase knowledge of
the important cause. This year, the Nexcare Give Program celebrates
all those who give in their communities with the theme, “Roll up a
sleeve and give where you live.” In keeping with the message, the
2017 limited-edition collection of bandages features vibrant
city-inspired designs reflecting landmarks and locales from around
the globe.
“Each year, we aim to thank everyone who gives to this important
cause, and we hope to inspire people around the world to help play
a role in saving lives by supporting blood donation,” said Tara
Menzies, Global Business Manager, Nexcare Brand. “Every two seconds
someone in the U.S. needs blood. We want donors globally to know
what a significant impact they have had, and how they have touched
lives in an immeasurable way.”
The limited-edition Nexcare Give bandages will be available for
free to donors at participating Red Cross and America’s Blood
Centers donor sites and blood drives around the country, kicking
off Wednesday, June 7 and rolling out throughout the week leading
up to World Blood Donor Day. Nexcare Give Bandages will also be
available as a bonus in select Nexcare Waterproof Bandage packs at
retailers nationwide, as well as by mail, while supplies last, at
Nexcaregive.com.
“Every day, hospital patients rely on lifesaving blood products
– these patients may be trauma victims, surgery patients or those
receiving treatment for cancer,” said Chris Hrouda, executive vice
president, Red Cross Blood Services. “We hope to inspire people
from every community to help meet this critical need and make an
appointment to donate blood or platelets. Whether you go out and
find your local blood center or host a virtual blood drive for
friends, co-workers and family, your support has the potential to
make an impact on lives.”
The summer months are a crucial time for blood and platelet
donation, when blood centers often face shortages. With seasonal
commitments, fewer people give blood and platelets, and
consequently the centers face a greater need for donations. The
Nexcare Give Program seeks to encourage conversation around giving
timed to World Blood Donor Day, with the goal of continuing to
raise awareness and generating an ample supply of blood for centers
across the country.
“With millions of Americans requiring a blood transfusion each
year, the need for blood is constant,” said Louis Katz, MD, Chief
Medical Officer, America’s Blood Centers. “Supporting blood
donation is a safe, simple, impactful way to change lives both in
your community and around the globe on World Blood Donor Day and
beyond. We thank all blood donors for their commitment, and
encourage others to remember that one donation can save up to three
lives.”
New research from Nexcare Brand finds that raising awareness
around the importance of blood donation is critical. More than
one-third (36 percent) of Americans have never given blood, with
more than one quarter (28 percent) attributing this to the fact
that they have never thought about it before. One opportunity for
inspiring others to act now is through the Red Cross SleevesUp
program, which is an online tool that allows supporters to create a
virtual blood drive and encourage colleagues, friends and family
members to give blood or platelets in four easy steps. Visit
redcrossblood.org/sleevesup to create an account, personalize your
campaign, set a goal and timeframe and invite others to join.
Pledge to support blood and platelet donation, locate a blood
center nearby and sign up to receive free Nexcare Give Bandages by
mail, by visiting Nexcaregive.com. Those who wish to show support
and share personal blood donation stories with the “Give” community
are encouraged to use the hashtag #GiveInspires in their posts,
tweets and photos.
About The American Red CrossThe American Red Cross
shelters, feeds and provides emotional support to victims of
disasters; supplies about 40 percent of the nation's blood; teaches
skills that save lives; provides international humanitarian aid;
and supports military members and their families. The Red Cross is
a not-for-profit organization that depends on volunteers and the
generosity of the American public to perform its mission. For more
information, please visit redcross.org or redcross.org/cruz-roja,
or visit us on Twitter at @RedCross.
About America’s Blood CentersFounded in 1962, America’s
Blood Centers is North America’s largest network of
community-based, independent blood programs. Recognized by the U.S.
Congress for its critical work in patient care and disaster
preparedness and response, the federation operates more than 600
blood donor centers providing half of the U.S., and a quarter of
the Canadian blood supply.
These blood centers serve more than 150 million people and
provide blood products and services to more than 3,500 hospitals
and healthcare facilities across North America. America’s Blood
Centers’ U.S. members are licensed and regulated by the U.S. Food
and Drug Administration. Canadian members are regulated by Health
Canada. For more information, please visit
www.AmericasBlood.org.
About 3MAt 3M, we apply science in collaborative ways to
improve lives daily. With $30 billion in sales, our 90,000
employees connect with customers all around the world. Learn more
about 3M’s creative solutions to the world’s problems at www.3M.com
or on Twitter @3M or @3MNewsroom.
Censuswide Study 2017 Methodology3M partnered with
Censuswide Research to carry out an online survey of 1,028 U.S.
residents aged 17+ between April 7 and April 10, 2017.
3M and Nexcare are trademarks of 3M.
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version on businesswire.com: http://www.businesswire.com/news/home/20170516005300/en/
LaForceJanine Landrey,
212-367-8008jlandrey@laforce.nycor3MErin Bix,
651-736-2406ebix@mmm.com
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