Chevron Signs Lauren Fix as New Brand Champion of Techron Bottled Fuel Additives
June 13 2016 - 12:29PM
Business Wire
Lauren Fix, “The Car Coach” will promote the
benefits of Techron Branded Bottled Fuel Additives
Chevron announced today the signing of Lauren Fix, The Car
Coach®, as the new brand champion of Techron® bottled fuel
additives. She will be featured as part of its upcoming brand
marketing campaign. The campaign focuses on the benefits that
Techron Complete Fuel System Cleaner and Techron Fuel Injector
Cleaner can bring to all kinds of gasoline engines, helping to
restore lost power and performance, maximize fuel economy and
minimize emissions.
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Chevron Signs Lauren Fix as New Brand
Champion of Techron Bottled Fuel Additives (Photo: Business
Wire)
Known as The Car Coach, Lauren Fix is a nationally recognized
automotive expert. As the National Automotive Correspondent for
Newsmax TV, Fix brings car care insights to over 35 million U.S.
cable/satellite homes each month. In addition to the three books
she has written focusing on car care and getting maximum
performance out of cars, she also is the regular “The Car Coach”
columnist for Parade and News Max and also appears weekly on USA
Radio’s Day Break USA.
“The Techron relationship is a natural fit. Much of my career
has been focused on educating viewers on the advantages technology
can bring to optimize the experience of whatever vehicle you are
using,” said Fix. “It makes sense to be promoting the use of
Techron in a wide range of vehicles, because there are so many ways
Techron can help engines perform better.”
With more than 30 years of research testing and development by
some of the world's top scientists and engineers, the benefits of
Techron bottled fuel additives has been well documented. However,
what may not be as well known is that Techron also can enhance the
performance of various gasoline engines beyond automobiles,
pickups, and SUVs including: motorcycles, ATVs and off-road
equipment, lawn care equipment, motorhomes, marine and personal
watercrafts.
Fix has an impressive list of accreditations and qualifications,
including membership with the Society of Automotive Engineers (SAE)
and the Society of Automotive Analysts (SAA), as well as being an
ASE (Automotive Service Excellence) certified technician. Some of
her recent awards include: the 2015 WIN Award, 2013 SEMA Business
Network “Mentor of The Year”; SEMA Business Network 2012 Woman of
the Year; and awarded various Car Care Council “Automotive
Communications Awards” in 2012, 2013, 2014 and 2015. In addition,
Fix was inducted into the National Women and Transportation Hall of
Fame in 2009.
“We wanted to bring in a third-party automotive expert that can
speak knowledgeably to consumers about engine technologies, the
advantages of Techron’s proprietary fuel additive technology, and
someone that is aligned with the uncompromising nature of our
brand,” said Dave Schletewitz, Consumer Automotive Brand Manager
North America with Chevron Products Company, a division of Chevron
U.S.A. Inc. “Lauren Fix is a perfect fit for Techron, as she is one
of the most knowledgeable automotive experts in the industry, and
can explain complex issues in an easy, approachable manner. We want
to help educate consumers about the benefits that Techron can bring
to not only cars, but to a variety of other gasoline engines.”
Fix will be featured across the Techron campaign, on a variety
of online media properties, as well as at tradeshows and special
events. In addition, Fix will be featured in online videos that
will be posted on TechronWorks.com and Techron social media
properties. Consumers will be able to ask Fix car questions
directly through special online chats on Techron’s Facebook page
and other social media outlets, which will be scheduled throughout
the year. Techron bottled fuel additives are marketed and sold by
Chevron Lubricants, a division of Chevron Products Company.
About Chevron Products Company
Chevron Products Company is a division of an indirect, wholly
owned subsidiary of Chevron Corporation (NYSE: CVX) headquartered
in San Ramon, CA. A full line of lubrication and coolant products
are marketed through this organization. Select brands include
Havoline®, Delo® and Havoline xpress lube®. Chevron Intellectual
Property LLC owns patented technology in advanced lubricants
products, new generation base oil technology and coolants.
For more information go to: www.ChevronLubricants.com
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version on businesswire.com: http://www.businesswire.com/news/home/20160613006170/en/
Cohn & Wolfe for Chevron TechronRyan Donough,
415-403-8311ChevronLubes@cohnwolfe.com
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