Acquisition will integrate creative excellence
and digital customer experience delivery within Accenture
Interactive to offer connected creativity to brands
Accenture (NYSE:ACN) has acquired Karmarama, one of the UK’s
largest independent agencies renowned for blending creativity,
digital and data to develop campaigns that help brands better
engage with consumers. The acquisition strengthens the ability of
Accenture Interactive, part of Accenture Digital, to create and
deliver integrated customer experiences to brands in the UK and
beyond. Terms of the transaction were not disclosed.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161129005222/en/
"Good karma this way" - the entrance to
Karmarama in London (Photo: Business Wire)
Based in London, Karmarama develops advertising campaigns,
data-driven content and mobile platforms to build immersive
consumer experiences, ensuring that creativity is embedded across
all aspects of a brand. Notable clients include the BBC,
Confused.com, Honda, Just Eat and Unilever. Karmarama has a team of
250 employees spanning creatives, digital strategists and data
practitioners.
The acquisition bolsters the full suite of customer
transformation services Accenture Interactive provides to brands,
from customer insights to creative conception and omnichannel
delivery of meaningful human experiences. It also contributes to
the growth of Accenture Interactive’s UK team of marketing
professionals and creatives.
Karmarama’s Jon Wilkins (Executive Chairman), Ben Bilboul (Chief
Executive Officer), Sid McGrath (Chief Strategy Officer) and Nik
Studzinski (Chief Creative Officer) will continue in their current
roles and take on additional Accenture Interactive leadership
positions to drive brand strategy and creativity in Europe, Africa,
the Middle East and Latin America (EALA).
“Acquiring a creative agency in London, where some of the
world’s most iconic creative work is produced, will help us reshape
how brands imagine, create, and deliver customer experiences,” said
Brian Whipple, head of Accenture Interactive. “Karmarama will
become part of the world’s largest digital agency, expanding our
global capabilities across experience, marketing, content and
commerce with excellence in creative and mobile. This will
contribute to further differentiate Accenture Interactive as a new
breed of agency – experience architects – which helps brands
connect disconnected experiences and shares accountability with
clients for their business outcomes.”
“Karmarama is a pioneer of modern creativity that CMOs want – a
big ideas agency with a deep understanding of how to connect people
with brands,” said Anatoly Roytman, head of Accenture Interactive
Europe, Africa, Middle East and Latin America (EALA). “Together, we
have created a new industry powerhouse and one of the largest homes
for digital creativity in the UK. This acquisition will help
Accenture Interactive to meet growing client demand in the UK
market and beyond, and will enable us more than ever to push the
boundaries when it comes to creating remarkable brand
experiences.”
“As part of Accenture Interactive, we will dramatically enhance
our ability to offer best-in-class creativity and digital
delivery,” said Ben Bilboul, CEO at Karmarama. “We look forward to
extending our creative ideas across the entire customer experience,
offering clients consistent and connected creativity. We believe
this is a genuinely game-changing moment for clients and for our
team, who will now have even greater opportunity to work with
leading global brands across international markets.”
Karmarama was founded in 2000 and received backing from Phoenix
Equity Partners in 2011. Karmarama is the latest in a series of
acquisitions Accenture has made to rapidly scale Accenture
Interactive’s end-to-end customer experience transformation
solutions for brands globally. In April this year, Accenture
acquired a majority stake in IMJ Corporation (IMJ), a full-service
digital agency in Japan. Prior to that, Accenture
acquired AD.Dialeto, an independent Brazilian digital agency;
Pacific Link, a set of independent digital agencies serving Hong
Kong and Greater China; Chaotic Moon, an Austin, Texas-based
creative technology studio; and Brightstep, a Swedish provider of
digital content and commerce solutions.
About Accenture
Accenture (NYSE:ACN) is a leading global professional services
company, providing a broad range of services and solutions in
strategy, consulting, digital, technology and operations. Combining
unmatched experience and specialized skills across more than 40
industries and all business functions – underpinned by the world’s
largest delivery network – Accenture works at the intersection of
business and technology to help clients improve their performance
and create sustainable value for their stakeholders. With
approximately 384,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the
world’s leading brands drive superior marketing performance across
the full multichannel customer experience. Accenture Interactive
offers integrated, industrialized and industry-driven digital
transformation and marketing solutions. It was recently named
by Ad Age as the world’s largest and fastest-growing
digital agency. To learn more follow us @Accenture
Social and visit www.accenture.com/interactive.
Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
“will,” “should,” “likely,” “anticipates,” “expects,” “intends,”
“plans,” “projects,” “believes,” “estimates,” “positioned,”
“outlook” and similar expressions are used to identify these
forward-looking statements. These statements involve a number of
risks, uncertainties and other factors that could cause actual
results to differ materially from those expressed or implied. These
include, without limitation, risks that: the transaction might not
achieve the anticipated benefits for the company; the company’s
results of operations could be adversely affected by volatile,
negative or uncertain economic conditions and the effects of these
conditions on the company’s clients’ businesses and levels of
business activity; the company’s business depends on generating and
maintaining ongoing, profitable client demand for the company’s
services and solutions, including through the adaptation and
expansion of its services and solutions in response to ongoing
changes in technology and offerings, and a significant reduction in
such demand or an inability to respond to the changing
technological environment could materially affect the company’s
results of operations; if the company is unable to keep its supply
of skills and resources in balance with client demand around the
world and attract and retain professionals with strong leadership
skills, the company’s business, the utilization rate of the
company’s professionals and the company’s results of operations may
be materially adversely affected; the markets in which the company
competes are highly competitive, and the company might not be able
to compete effectively; the company could have liability or the
company’s reputation could be damaged if the company fails to
protect client and/or company data from security breaches or
cyberattacks; the company’s profitability could materially suffer
if the company is unable to obtain favorable pricing for its
services and solutions, if the company is unable to remain
competitive, if its cost-management strategies are unsuccessful or
if it experiences delivery inefficiencies; changes in the company’s
level of taxes, as well as audits, investigations and tax
proceedings, or changes in tax laws or in their interpretation or
enforcement, could have a material adverse effect on the company’s
effective tax rate, results of operations, cash flows and financial
condition; the company’s results of operations could be materially
adversely affected by fluctuations in foreign currency exchange
rates; the company’s business could be materially adversely
affected if the company incurs legal liability; the company’s work
with government clients exposes the company to additional risks
inherent in the government contracting environment; the company
might not be successful at identifying, acquiring, investing in or
integrating businesses, entering into joint ventures or divesting
businesses; the company’s Global Delivery Network is increasingly
concentrated in India and the Philippines, which may expose it to
operational risks; as a result of the company’s geographically
diverse operations and its growth strategy to continue geographic
expansion, the company is more susceptible to certain risks;
adverse changes to the company’s relationships with key alliance
partners or in the business of its key alliance partners could
adversely affect the company’s results of operations; the company’s
services or solutions could infringe upon the intellectual property
rights of others or the company might lose its ability to utilize
the intellectual property of others; if the company is unable to
protect its intellectual property rights from unauthorized use or
infringement by third parties, its business could be adversely
affected; the company’s ability to attract and retain business and
employees may depend on its reputation in the marketplace; if the
company is unable to manage the organizational challenges
associated with its size, the company might be unable to achieve
its business objectives; any changes to the estimates and
assumptions that the company makes in connection with the
preparation of its consolidated financial statements could
adversely affect its financial results; many of the company’s
contracts include payments that link some of its fees to the
attainment of performance or business targets and/or require the
company to meet specific service levels, which could increase the
variability of the company’s revenues and impact its margins; the
company’s results of operations and share price could be adversely
affected if it is unable to maintain effective internal controls;
the company may be subject to criticism and negative publicity
related to its incorporation in Ireland; as well as the risks,
uncertainties and other factors discussed under the “Risk Factors”
heading in Accenture plc’s most recent annual report on Form 10-K
and other documents filed with or furnished to the Securities and
Exchange Commission. Statements in this news release speak only as
of the date they were made, and Accenture undertakes no duty to
update any forward-looking statements made in this news release or
to conform such statements to actual results or changes in
Accenture’s expectations.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161129005222/en/
AccentureMeryl Hanlon, + 44 7810
815344meryl.hanlon@accenture.comorJens Derksen, + 49 175 57
61393jens.derksen@accenture.com
Accenture (NYSE:ACN)
Historical Stock Chart
From Mar 2024 to Apr 2024
Accenture (NYSE:ACN)
Historical Stock Chart
From Apr 2023 to Apr 2024