Melissa Stevens to Head Omni-Channel Banking
May 16 2016 - 8:44AM
Business Wire
Digital Veteran Will Lead Cross-Channel
Integration and Innovation
Fifth Third Bancorp (NASDAQ: FITB) today announced that Melissa
Stevens, an 18-year industry veteran who served as global digital
head for Citigroup’s consumer banking business, has joined the
organization as senior vice president, chief digital officer and
head of omni-channel banking. She will report directly to Chad
Borton, executive vice president and head of consumer banking.
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Fifth Third Bancorp announced Melissa
Stevens has joined the organization as chief digital officer and
head of omni-channel banking. (Photo: Business Wire)
“I have admired Fifth Third’s recent accomplishments in
consumer-centered technology, including its highly ranked mobile
banking app, and am looking forward to working with the team to
drive future solutions to customer needs,” said Stevens.
“Melissa Stevens is the perfect leader to both architect the
next stages of our cross-channel customer experience, as well as
directly manage tactical execution,” added Borton. “She is a
seasoned professional in numerous areas of financial services
innovation and has demonstrated a strong track record of
accomplishment.”
Stevens most recently served as managing director and chief
operating officer for Citi FinTech, a unit charged with creating a
smartphone-centric business mode. She also was the head of Citi’s
Consumer Innovation Labs. Prior to that, she was global consumer
digital banking head with responsibility for all digital properties
and apps in Citi’s markets throughout North America, Latin America,
Europe and Asia. Prior to digital, she had general consumer banking
experience across various businesses and functions in geographies
including Brazil, Spain and the United States.
Stevens has a bachelor’s degree in English and Psychology from
Kalamazoo College, a master’s degree from Michigan State
University’s School of Labor & Industrial Relations, and an MBA
in Finance and Operations from New York University’s Stern School
of Business. In 2014, she was named to Crain’s New York “40 under
40,” and last year was named to Bank Innovation’s “2015 Innovators
to Watch.”
At Fifth Third, in a newly created position, she will be
responsible for creating the strategic plan for an integrated
omni-channel customer experience, including both sales and service,
for all lines of business. She will also direct tactical execution
in implementing new functionality, processes and systems to deliver
superior experiences for Fifth Third’s customers.
Fifth Third President and CEO Greg D. Carmichael commented,
“Fifth Third Bank is committed to placing the customer at the
center of all we do. Melissa Stevens will help drive a seamless,
integrated customer experience to help our customers do business
where, when and how they want.”
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company has $142 billion in
assets and operates 1,241 full-service Banking Centers, including
95 Bank Mart® locations, most open seven days a week, inside select
grocery stores and over 2,500 ATMs in Ohio, Kentucky, Indiana,
Michigan, Illinois, Florida, Tennessee, West Virginia,
Pennsylvania, Georgia and North Carolina. Fifth Third operates four
main businesses: Commercial Banking, Branch Banking, Consumer
Lending, and Investment Advisors. Fifth Third also has an 18.3%
interest in Vantiv Holding, LLC. Fifth Third is among the largest
money managers in the Midwest and, as of March 31, 2016, had $303
billion in assets under care, of which it managed $26 billion for
individuals, corporations and not-for-profit organizations.
Investor information and press releases can be viewed at
www.53.com. Fifth Third’s common stock is traded on the Nasdaq®
Global Select Market under the symbol “FITB.” Fifth Third Bank was
established in 1858. Member FDIC, Equal Housing Lender.
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Fifth Third BancorpLarry Magnesen, 513-534-8055
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