HOD HASHARON, Israel,
July 9, 2014 /PRNewswire/ --
Allot Communications Ltd. (NASDAQ: ALLT), a leading supplier of
service optimization and revenue generation solutions for fixed and
mobile broadband operators and cloud providers worldwide, today
announced results from its analysis of mobile application traffic
surrounding the 2014 FIFA World Cup.
Real-time data showed that usage of mobile sports apps such as
ESPN, BBC sports and Eurosport was up 300% above average levels
during game times. Allot's granular analytics also showed that
Facebook, Facebook Messenger, Instagram, Twitter, WhatsApp, Skype
Chat and Viber were up 200% over the average use during game time.
A deeper dive into social media apps showed WhatsApp Photo Sharing
was up 30% over average at the beginning of the game.
Network traffic peaks shifted from normal hours to game times.
As an example, in Latin America
afternoon games shifted the traffic peaks from evening hours to
those hours. Networks experienced two peaks on days when there were
two major games and on days when there were no games traffic
patterns shifted back to normal.
"Our analysis of mobile traffic surrounding the World Cup games
definitely showed us that it's all about the online experience,"
said Yaniv Sulkes, AVP marketing at
Allot Communications. "For example, during the Italy versus Uruguay game, YouTube traffic skyrocketed by
more than 40% immediately following the infamous Suarez bite
incident. This clearly demonstrates the widespread digital
lifestyle where app adoption is strong and is particularly engaging
around major events like the world cup - a fact operators should
note and leverage."
About Allot Communications
Allot Communications Ltd. (NASDAQ, TASE: ALLT) is a leading
global provider of intelligent broadband solutions that put mobile,
fixed and enterprise networks at the center of the digital
lifestyle and workstyle. Allot's DPI-based solutions identify and
leverage the business intelligence in data networks, empowering
operators to analyze, protect, improve and enrich the digital
lifestyle services they deliver. Allot's unique blend of innovative
technology, proven know-how and collaborative approach to industry
standards and partnerships enables network operators worldwide to
elevate their role in the digital lifestyle ecosystem and to open
the door to a wealth of new business opportunities. For more
information, please visit http://www.allot.com.
Forward Looking Statement
This release may contain forward-looking statements, which
express the current beliefs and expectations of Company management.
Such statements involve a number of known and unknown risks and
uncertainties that could cause our future results, performance or
achievements to differ significantly from the results, performance
or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to
such differences include risks relating to: our ability to compete
successfully with other companies offering competing technologies;
the loss of one or more significant customers; consolidation of,
and strategic alliances by, our competitors, government regulation;
lower demand for key value-added services; our ability to keep pace
with advances in technology and to add new features and value-added
services; managing lengthy sales cycles; operational risks
associated with large projects; our dependence on third party
channel partners for a material portion of our revenues; and other
factors discussed under the heading "Risk Factors" in the Company's
annual report on Form 20-F filed with the Securities and Exchange
Commission. Forward-looking statements in this release are made
pursuant to the safe harbor provisions contained in the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements are made only as of the date hereof, and the company
undertakes no obligation to update or revise the forward-looking
statements, whether as a result of new information, future events
or otherwise.
Contacts
Allot Communications
Maya Lustig
Director of Corporate Communications
+972-9-7616851
mlustig@allot.com
Finn Partners for Allot Communications
Amy Farrell
+1-617-366-7149
amy.farrell@finnpartners.com
SOURCE Allot Communications Ltd.