International Business Machines Corp. (IBM) agreed to acquire
analytics-software provider Tealeaf Technology Inc., continuing the
expansion of its Smarter Commerce initiative.
Financial terms weren't disclosed.
Tealeaf provides customer-experience-management software, which
records and analyzes a customer's website and mobile interactions.
The company is based in San Francisco, with additional offices in
Europe, and has more than 450 customers worldwide, including Dell
Inc. (DELL), Wells Fargo & Co. (WFC), Air Canada (AIDIF,
AC.A.T) and Geico Corp.
IBM expects to close the deal in the second quarter and plans to
integrate Tealeaf into its Enterprise Marketing and Management
group.
IBM has invested more than $3 billion in building its Smarter
Commerce initiative: its suite of software that helps retailers
analyze their data.
Last month, it agreed to acquire Varicent Software Inc., a
provider of software that analyzes compensation and sales
performance; and Vivisimo Inc., whose software helps organizations
access and analyze massive amounts of information, also known as
big data.
The deals come amid IBM's push to expand into complex,
high-margin areas such as the business-analytics field, which mines
unstructured data for insight.
-By Melodie Warner, Dow Jones Newswires; 212-416-2283;
melodie.warner@dowjones.com