DALLAS, March 31, 2016
/PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) today
announced a collaboration with Lyft that will offer first-time Lyft
Customers who are also Rapid Rewards Members a one-time reward of
1,100 Rapid Rewards points for their first ride. The offer is
available for a ride anywhere in the following 11 Southwest®
markets where Lyft has an operating agreement in place through the
end of 2016:
- Austin-Bergstrom International Airport
- Chicago Midway International Airport
- Dallas Love Field
- Los Angeles International
Airport
- Louisville International
Airport
- McCarren International Airport (Las
Vegas)
- Nashville International
Airport
- Oakland International
Airport
- Reagan National Airport (Washington,
D.C.)
- San Antonio International
Airport
- San Diego International
Airport
A separate offer is currently available to Southwest Customers
who are not Rapid Rewards Members in the markets listed above,
offering $15 off a first-time ride
with Lyft. The offer took effect on Mar.
22 and runs through the end of 2016. The two offers cannot
be combined.
"At Southwest, we're known for low fares and great
Hospitality—whether on the ground or in the air. Rideshare is a
natural extension to air travel," said Bob
Jordan, Executive Vice President and Chief Commercial
Officer at Southwest Airlines®. "It offers an easy, hassle-free way
to get to the airport and saves time and money on short- and
long-term parking. Lyft makes sense for Southwest as a rideshare
partner. Like Southwest, Lyft is Customer-focused and seeks to
offer delightful and seamless travel experiences."
Lyft, an app that can be used on iOS or Android, was founded
in June 2012 by Logan Green and John
Zimmer to reconnect people and communities through better
transportation. Lyft is the fastest growing rideshare company in
the U.S. and is available in more than 200 cities. Preferred by
drivers and passengers for its safe and friendly experience, Lyft
is committed to affecting positive change for cities. This
promotion is part of a larger effort as Southwest explores
increasing rideshare options.
"Partnering with Southwest, the country's largest domestic air
carrier is incredibly exciting, especially given our companies'
shared commitment to treating people better," said John Zimmer, co-founder and President of Lyft.
"We look forward to Southwest Customers enjoying affordable and
delightful door-to-door rides through the Lyft app."
For more information about Lyft visit Lyft.com.
ABOUT SOUTHWEST AIRLINES CO.
In its 45th year of service, Dallas-based Southwest
Airlines (NYSE: LUV) continues to differentiate itself from
other air carriers with exemplary Customer Service delivered by
more than 49,000 Employees to more than 100 million Customers
annually. Southwest proudly operates a network of 97
destinations across the United
States and seven additional countries with more than 3,900
departures a day during peak travel season.
Based on the U.S. Department of Transportation's most recent
data, Southwest Airlines is the nation's largest carrier in terms
of originating domestic passengers boarded. The Company operates
the largest fleet of Boeing aircraft in the world, the majority of
which are equipped with satellite-based WiFi providing gate-to-gate
connectivity. That connectivity enables Customers to use
their personal devices to view video on-demand movies and
television shows, as well as more than 20 channels of free, live TV
compliments of our valued Partners. Southwest created
Transfarency℠, a philosophy which treats Customers honestly
and fairly, and in which low fares actually stay low. Southwest is
the only major U.S. airline to offer bags fly free® to
everyone (first and second checked pieces of luggage, size and
weight limits apply, some airlines may allow free checked bags on
select routes or for qualified circumstances), and there are no
change fees, though fare differences might apply. In 2014, the
airline proudly unveiled a bold new look: Heart.
The new aircraft livery, airport experience, and logo, showcase the
dedication of Southwest Employees to connect Customers with what's
important in their lives.
From its first flights on June 18,
1971, Southwest Airlines launched an era of unprecedented
affordability in air travel described by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and
increase in passenger traffic whenever the carrier enters new
markets. With 43 consecutive years of profitability,
Southwest is one of the most honored airlines in the world, known
for a triple bottom line approach that contributes to the carrier's
performance and productivity, the importance of its People and the
communities they serve, and an overall commitment to efficiency and
the planet. The 2014 Southwest Airlines One Report™ can be found
at SouthwestOneReport.com.
Book Southwest Airlines' low fares online
at Southwest.com or by phone at 800-I-FLY-SWA.
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SOURCE Southwest Airlines Co.