Gap and Virgin Hotels Bring Room Service to the Next Level
July 09 2015 - 11:00AM
Business Wire
Virgin Hotels’ Guests can shop Gap online, find
what they love and have it delivered to their room
Today Gap, the iconic apparel brand, is announcing a partnership
with Virgin Hotels, the lifestyle hotel brand founded by
entrepreneur Richard Branson, that will provide guests the option
to have the latest Gap styles delivered straight to their hotel
room. By leveraging Gap’s Reserve in Store technology, guests of
Virgin Hotels Chicago can shop on gap.com to reserve the styles
they want and within a few hours try and purchase the items they
reserved - all within the privacy of their Chamber.
“Gap is always exploring new ways to respond to the many ways
people shop, whether online, in store or on the go. We’re excited
to partner with Virgin Hotels to bring the latest Gap styles and
essentials directly to travelers’ hotel rooms,” said Tricia
Nichols, Global Lead of Consumer Engagement and Partnerships
for Gap. “Traveling can be full of unexpected surprises – weather,
lost baggage or you just want something new. Through this
partnership, our goal is to provide shoppers convenience, ease and
on-trend fashions, all through the touch of a button.”
Gap’s Reserve in Store program makes it easy for customers to
shop online, place their favorite styles on hold and pick them up
in their local store. Here’s how it works: customers select their
item online and click “Find It Now” to see options from nearby Gap
stores. From there, they can reserve their size and color by
clicking “Reserve in Store” and, within an hour, get an email (or a
text, if they choose) confirming the item has been placed on hold
at the store they’ve selected – along with easy pick up
instructions. Through the Virgin Hotels partnership, the process
takes on a new twist. Guests access gap.com via Lucy, the hotel’s
mobile app or by visiting virginhotels.com, and then selecting the
styles through the Reserve in Store button, and the hotel takes it
from there. Guests never have to leave their room, instead finding
the items they reserved already tucked away in their closet.
“We’re thrilled to be a part of Gap’s first-ever Reserve in
Store program for travelers. Virgin Hotels aims to bring innovation
and change to the hotel industry, all while enhancing and easing
the guest’s stay. Having your trip’s wardrobe delivered straight to
your Chamber, all by clicking a button, is a service we know our
guests will love,” said Doug Carrillo, Vice President Sales and
Marketing, Virgin Hotels.
To kick off the partnership, and to offer something special for
those needing style inspiration, Gap and Virgin Hotels will come
together to feature exclusive looks by Gap’s most popular styld.by
editors, with Virgin Hotels Chicago serving as the backdrop to the
photos. A special offer to redeem at Gap stores and online will be
given to all members of the hotel’s preferences program, The
Know.
For more information about this partnership, please visit
http://virginhotels.com/gap/.
About Gap
Gap is one of the world's most iconic apparel and accessories
brands and the authority on American casual style. Founded in San
Francisco in 1969, Gap’s collections are designed to build the
foundation of modern wardrobes – all things denim, classic white
shirts, khakis and must-have trends. Beginning with the first
international store in London in 1987, Gap continues to connect
with customers online and across the brand’s more than 1,700
company-operated and franchise retail locations around the world.
Gap includes Women's and Men's apparel and accessories, GapKids,
babyGap, GapMaternity, GapBody and GapFit collections. The brand
also serves value-conscious customers with exclusively-designed
collections for Gap Outlet and Gap Factory Stores. Gap is the
namesake brand for leading global specialty retailer, Gap Inc.
(NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta
and Intermix. For more information, please
visit www.gapinc.com.
About Virgin Hotels
Virgin Hotels is a lifestyle hospitality brand that combines
heartfelt service, straightforward value and a seamless,
personalized hotel experience with the track record of innovation
and smart disruption that Sir Richard Branson’s global Virgin Group
has pioneered for over 40 years. Each property will intermix a
passion for food and beverage with music and culture, fusing with
the local landscape and providing a vibrant and inclusive
environment for travelers and locals alike. Virgin Hotels Chicago
is now open, with Nashville, New York, Dallas and others to follow.
For more information, please visit www.virginhotels.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150709005716/en/
Gap Inc. Media Relations Contact:Liz Nunan,
415-427-5537Press@gap.comorVirgin Hotels Media Relations
Contact:Laura Kilroy, 305-401-1830laura@virginhotels.com
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