Global Travel Trends Spark Expansion of Amex Travel Hotel Program
November 10 2016 - 10:14AM
Business Wire
FINE HOTELS & RESORTS Program Grows to
New Markets in 2017
Aligning with global travel trends, American Express Travel’s
FINE HOTELS & RESORTS will expand in 2017, with the
introduction of 77 properties in trending and emerging markets,
also debuting a new niche collection that reflects the preferences
of today’s family-focused, luxury travelers. The exclusive hotel
program – now over 25 years old – has expanded by nearly 50% over
the last five years and 11% since 2016. The FINE HOTELS &
RESORTS program offers premium Card Members an exclusive suite of
complimentary benefits with an average total value of $550* when
booked through American Express Travel.
“Every year, we evolve our portfolio of properties based on
hotel industry and customer trends and we partner with the best of
the best in the industry,” says Allison Beer, Vice President,
Strategic Partnerships, American Express Travel. “Our lodging
programs are comprised of superior hotel options – a roster that’s
carefully curated with our Card Members in mind. We examine
internal data, conduct independent property evaluations and place
great emphasis on the direct feedback we receive from Card Members
to further enhance these exclusive programs. Based on all
those inputs, we strive to make Fine Hotels and Resorts the best
curated program in the industry.”
Meeting the needs of the evolving global traveler, FINE HOTELS
& RESORTS will expand to new global markets including
Copenhagen, Cape Cod and Bath and emerging leisure markets such as
Sri Lanka, Ecuador and Mongolia.
In 2017, the exclusive FINE HOTELS & RESORTS program will
include over 975 best-in-class properties – selected based on a
stringent criteria including, but not limited to, luxury product
offering, exceptional service and Card Member satisfaction. A
sampling of new FINE HOTELS & RESORTS properties include:
- Velaa Private Island – A
collection of private retreats located in a unique archipelago in
Noonu Atoll, this private island escape caters to the experiential
traveler, and is designed purely with luxury in mind using local
materials to create an over-the-water sanctuary where the Indian
Ocean takes center stage.
- Waldorf Astoria Beverly Hills –
A luxurious urban oasis opening in spring of 2017 at the corner of
Wilshire and Santa Monica Boulevards. The property is designed for
travelers seeking personal attention, comfort and privacy in a
glamorous setting. The hotel features guest rooms with oversized
private balconies, as well a rooftop pool deck accessible only to
hotel guests – the largest roof deck of its kind in Beverly
Hills.
- Ham Yard Hotel – A stylish hotel
set in the heart of bustling Soho near Piccadilly Circus. Ham Yard
Hotel has a distinct urban village feel revolving around a
tree-filled garden, outdoor restaurant and bar and 12 individual
boutiques. The property features a drawing room, library,
Soholistic Spa, bowling alley, and rooftop garden with sweeping
views of the London skyline.
To deliver premium experiences that reflect the lifestyles and
needs of each individual traveler, the program will now also
include a new distinct collection in 2017, catering to
family-centric travel which highlights properties that offer
supervised programs to engage children.
* Average value based on FINE HOTELS & RESORTS bookings in
2015 for stays of two nights. Actual value will vary based on
property, room rate, upgrade availability, and use of benefits.
This collection joins existing collections – Boutique, Design
and Card Member Favorites – which cater to various experiential and
lifestyle demands.
About American Express
Travel
American Express Travel is a global full-service travel and
related lifestyle services provider. For nearly 100 years, American
Express has helped those who love to travel customize and elevate
their trip experience through world-class service, exclusive
programs and premium benefits. Customers have many options for
accessing these services and can travel with confidence by having
support from American Express whether booking online at
www.amextravel.com or speaking with travel and lifestyle experts on
the phone or in retail locations.
About FINE HOTELS &
RESORTS
FINE HOTELS & RESORTS provides American Express Platinum
Card® Members exclusive benefits with an average total value of
$550* when they book through American Express Travel:
- Noon check-in, when available
- Room Upgrade upon arrival, when
available1
- Daily breakfast for two people
- Complimentary Wi-Fi
- Guaranteed 4pm late checkout
- Unique amenity valued at US$100, such
as a food and beverage credit or one way private sedan
transfer2
Learn more at https://www.americanexpressfhr.com.
* Average value based on FINE HOTELS & RESORTS bookings in
2015 for stays of two nights. Actual value will vary based on
property, room rate, upgrade availability, and use of benefits.
1 Certain room categories are not eligible for upgrade; call
Platinum Travel Service for details.
2 Special amenity varies by property; call Platinum Travel
Service for details.
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more at
americanexpress.com and connect with us on
facebook.com/americanexpress, foursquare.com/americanexpress,
linkedin.com/companies/american-express,
twitter.com/americanexpress, and youtube.com/americanexpress.
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Charlotte FullerCharlotte.Fuller@aexp.com212-640-6841
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