Accenture Overhauls Chinese Website for Leading Global Carmaker
July 21 2016 - 1:57AM
Business Wire
Accenture (NYSE:ACN) has completed the first phase of an
overhaul of premium German car manufacturer BMW’s Chinese website,
ensuring that the new design provides an optimized customer
experience and meets a growing demand that BMW is seeing for mobile
web usage in China.
Accenture is supporting BMW globally to roll out a standard
template for its local websites in the majority of countries and
regions. In China, BMW wanted to ensure that any new design and
functionality took into account China specific requirements and
user preferences. Accenture was chosen to apply its global digital
and technological expertise and in-depth understanding of the China
digital and automotive market to ensure the new website would meet
a range of demands from Chinese consumers.
The new site is being designed to offer consumers the
opportunity to scroll to find information rather than using the old
design which was based on the principle of clicking to
information.
“Our global automotive and digital experience, combined with
knowledge of the market in China were key to supporting BMW’s
deployment of this market-leading website,” said Luca Mentuccia,
global managing director, Automotive.
Accenture’s role includes front-end design and html development
delivered through Accenture Interactive, part of Accenture Digital,
as well as supporting the launch of the new website.
Accenture and BMW have a 17-year relationship. Most recently,
Accenture managed the rollout of a custom-built web platform to
BMW’s major markets, including the agencies involved, scoping
digital requirements, training local content managers and agencies
on the new platform and coordinating testing and post go-live
support.
The rollout of the new web platform allowed for enhanced digital
customer interaction using a responsive approach, customer
relationship management technologies and web analytics. As an
ongoing service, Accenture also manages the rollout of BMW’s global
digital marketing campaigns, working with local markets to maintain
the content.
About AccentureAccenture is a leading global professional
services company, providing a broad range of services and solutions
in strategy, consulting, digital, technology and operations.
Combining unmatched experience and specialized skills across more
than 40 industries and all business functions – underpinned by the
world’s largest delivery network – Accenture works at the
intersection of business and technology to help clients improve
their performance and create sustainable value for their
stakeholders. With more than 375,000 people serving clients in more
than 120 countries, Accenture drives innovation to improve the way
the world works and lives. Visit us at www.accenture.com.
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AccentureAnthony Hatter, + 44 7810 756
138anthony.hatter@accenture.com
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