LOUISVILLE, Ky., Feb. 6, 2016 /PRNewswire/ -- Kentucky Fried
Chicken® continues to re-introduce the "real" Colonel
Sanders in its newest ad starring actor/comedian/writer/producer
Jim Gaffigan. The new Colonel will
debut during Sunday's pregame broadcast to remind fans to stock up
on new Nashville Hot Chicken before the game begins, and upgrade
their party from traditional wings and chips.
The 30-second ad, titled "Dream," features Colonel Sanders
waking from an apparently recurring nightmare in which Norm Macdonald has stolen the Colonel's identity
and takes credit for KFC's runaway hit, Nashville Hot Chicken. This
spot marks the final appearance of Norm
McDonald as the Colonel, who was sent off with a touching
tribute in "So Long, Farewell." It also reminds viewers that KFC's
new Nashville Hot Chicken—the smoky, spicy crispy chicken topped
with pickles, which was released earlier this year —is still
available for a limited time.
"Every day is a good day for fried chicken," said Colonel "Jim
Gaffigan" Sanders. "Even a random Sunday in February. What's that…
the bowl? No, it's a bucket of fried chicken, a
bowl is entirely too small, even a super one."
"When I found out Colonel Norm was all a dream and the Real
Colonel Sanders is Jim Gaffigan I
was stunned." said Kevin Hochman,
KFC US Chief Marketing Officer. "But then I ate some of our new
Nashville Hot Chicken and it was all good. If the fans want to see
Colonel Norm they can go to YouTube. I did."
The new ad will air during the CBS broadcast of Sunday's pregame
and in the second half of the live stream of the game. A companion
spot, appropriately titled "Nightmare," features Colonel Sanders
waking up from yet another chicken-related nightmare concerning his
Nashville Hot Chicken, will launch later this month.
The re-introduction of Colonel Sanders at the forefront of KFC's
marketing efforts has won over previously skeptical consumers.
Beginning last summer, with Darrell
Hammond's run as the iconic founder, KFC sales have
increased as the brand returns to advertising its core principle of
doing things the "hard" way and celebrating its take on Southern
cooking.
About KFC
KFC Corporation, based in Louisville,
Ky., is the world's most popular chicken restaurant chain. KFC
specializes in Original Recipe®, Extra Crispy™, Kentucky
Grilled Chicken® and Extra Crispy™ Strips, Hot Wings™,
Go Cups, KFC Famous Bowls™, Pot Pies, freshly made chicken
sandwiches, biscuits and home-style side items. There are more than
19,400 KFC outlets in 120 countries and territories around the
world. KFC Corporation is a subsidiary of Yum! Brands,
Inc., Louisville, Ky. (NYSE: YUM.) For more information,
visit www.kfc.com. Follow KFC on Facebook
(www.facebook.com/KFC) and Twitter (www.twitter.com/kfc).
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SOURCE KFC