TOYOTA Remains Most Valuable Global Automotive Brand According to Interbrand
October 06 2015 - 1:00PM
Business Wire
Automaker Moves Up to No. 6 Overall on 2015
Best Global Brands Report
Riding the wave of twelve new or refreshed products introduced
in 2015, Toyota once again earned the title of the most
valuable automotive brand in the world, according to Interbrand's
2015 “Best Global Brands” annual report. The
company’s ranking jumped to number six, up two spots from
the 2014 report. Interbrand
estimated Toyota’s 2015 brand value at $49
billion, up 16 percent, another record achievement.
“Making guests our top priority, Toyota has done a better job
than ever this year of delivering exciting new, ever-better
products with exceptional styling, performance and value,” said
Jack Hollis, group vice president of Toyota Division Marketing at
Toyota Motor Sales, U.S.A., Inc. “Toyota's rise and continued
improvement on Interbrand's Best Global Brands ranking reflects our
guests' trust in the efforts of our dedicated dealers and team
members.”
Beginning in January, Toyota introduced all-new or refreshed
versions of the Prius, Tacoma, RAV4, Land Cruiser and Avalon in
2015. Additionally, Toyota is driving towards the future of
mobility with the new hydrogen fuel cell vehicle Mirai and the
Toyota Safety Sense packages of safety technologies, anchored by
automated pre-collision braking.
Toyota has also recently launched global initiatives such as the
Toyota New Global Architecture (TNGA), which
allows Toyota to reduce development costs while boosting basic
vehicle performance, leading to a more efficient and cost-effective
manufacturing process. Additionally, Toyota continues to
demonstrate how it contributes to society through commitments like
the Toyota Mobility Foundation, which helps advance mobility
solutions around the world, and the i-Road, which demonstrates an
innovative approach to personal mobility.
“The Best Global Brands report examines what it takes for brands
to succeed in today’s hyper-fragmented world. As people demand
immediate, personalized and tailored experiences, business and
brands need to move at the speed of life,” says Jez Frampton,
Interbrand’s global chief executive officer. “Many of the brands in
this year’s Top 100 are so intuitively aligned with people’s
priorities that they are able to seamlessly integrate into their
everyday lives.”
Interbrand publishes the ranking of the top 100 brands based on
a unique methodology analyzing the many ways a brand touches and
benefits an organization, from attracting top talent to delivering
on customer expectation. Three key aspects contribute to a brand’s
value: 1) the financial performance of the branded products or
services; 2) the role of the brand in the purchase decision
process; and 3) the strength the brand has to command a premium
price, or secure earnings for the company. The 2015 rankings
represent Interbrand’s 16th annual ranking of the world’s best
brands.
For more information about Interbrand’s Best Global Brands
report, please visit
http://interbrand.com/best-brands/best-global-brands/2015/.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius and the Mirai fuel cell vehicle, is committed to building
vehicles for the way people live through our Toyota, Lexus and
Scion brands. Over the past 50 years, we’ve built more than 25
million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
42,000 people (more than 33,000 in the U.S.). Our 1,800 North
American dealerships (1,500 in the U.S.) sold more than 2.67
million cars and trucks (more than 2.35 million in the U.S.) in
2014 – and about 80 percent of all Toyota vehicles sold over the
past 20 years are still on the road today. Toyota partners with
philanthropic organizations across the country, with a focus on
education, safety and the environment. As part of this
commitment, we share the company’s extensive know-how garnered from
building great cars and trucks to help community organizations and
other nonprofits expand their ability to do good. For more
information about Toyota, visit www.toyotanewsroom.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151006006661/en/
ToyotaAaron S. Fowles, 469-292-1097Aaron.fowles@toyota.com
Toyota Motor (NYSE:TM)
Historical Stock Chart
From Aug 2024 to Sep 2024
Toyota Motor (NYSE:TM)
Historical Stock Chart
From Sep 2023 to Sep 2024