ARMONK, N.Y., Aug.
17, 2017 /PRNewswire/ -- IBM (NYSE: IBM) announced
today that Steve Harvey World Group (SHWG), a media conglomerate
led by entertainer, author, entrepreneur and humanitarian Steve
Harvey, will launch a new digital experience, including a website
and mobile app, built on the IBM Cloud. This experience is expected
to provide a deeper level of engagement for the hundreds of
millions of fans who tune into the Steve Harvey television and
radio shows, read his books and follow him on social media.
"The digital experience on IBM Cloud will expand the Steve
Harvey brand beyond Harvey's entertainment career to highlight his
thought leadership, business expertise, commitment to partners and
involvement in the community," said Sunny
Duncan, Chief Executive Staff Officer, SHWG. "The website
and mobile app will enable SHWG to directly engage the Steve Harvey
fan base with targeted content, such as behind the scenes clips and
product announcements."
Augusta Hitech, a software engineering firm and IBM Business
Partner, is working with SHWG to develop the technology and launch
the new digital experience on the IBM Cloud. The new fan experience
is designed to leverage IBM Cloud's infrastructure as a service,
content delivery network and microservices, including API Connect,
Analytics and Mobile Foundation, to create a central hub that
aggregates Steve Harvey's companies. This hub will provide business
intelligence through data-driven insights to help identify new
revenue opportunities and unique partnerships for SHWG.
"IBM Cloud is our first recommendation for clients looking for
security, hybrid cloud infrastructure and global scalability," said
Sean Caputo, vice president of
product and strategy, Augusta Hitech. "The cloud platform allows us
to deliver products to market faster due to its vast catalog of
development tools and APIs, and the IBM Cloud infrastructure
provides an enterprise-level architecture that delivers the
velocity of data required for a digital fan experience. Due to the
IBM Cloud's simplicity and ease of use, we are able to rapidly
deploy the Steve Harvey World Group's digital strategy."
This collaboration was spearheaded by SHWG's new chief digital
strategist, Amilya Antonetti.
"This new digital experience, coupled with smart engagement and
a newly centralized database, will give SHWG complete ownership of
the digital experience so that we can enhance it in real time,
which is key in today's experience and expectation economies," said
Antonetti. "We will use data intelligence from the IBM Cloud to
help guide our marketing and business decisions as we seek strong
brand partnerships, grow each of our business initiatives and
continue to enhance the fan experience."
"IBM's ability to deliver real-time data driven insights can
help drive deeper fan engagement by helping brands discover what
fans want and deliver it in a way that builds loyalty," said
Peter Guglielmino, chief technology
officer, IBM Media & Entertainment. "We've empowered our
business partner Augusta with a global, scalable cloud platform
that is designed for data, enabling them to rapidly develop a
digital experience that will benefit both the Steve Harvey World
Group and hundreds of millions of Steve Harvey fans."
The SHWG website on IBM Cloud will launch September 5, with a mobile app to follow shortly
after.
About IBM Cloud
For more on IBM Cloud, visit:
https://www.ibm.com/cloud-computing/.
About Augusta:
For more on Augusta, visit:
https://augustahitech.com.
About the Steve Harvey World Group:
The Steve
Harvey World Group consists of "Family Feud," "Celebrity Family,"
"Steve Harvey Show," "Little Big
Shots," "Little Big Shots Forever Young," "Miss Universe," "Miss
USA," "Miss Teen USA,"
"Funderdome," "Steve Harvey Morning
Show," "Showtime at the Apollo," 112th Street
Productions, One World Aviation, LLC and Steve Harvey Products. He
can be seen on every major U.S. television network (ABC, FOX, NBC
and CBS). In addition, Steve Harvey is a prolific author of several
New York Times best-selling books. The
SHWG is committed to being the industry leader in bringing
technology and entertainment together in today's expectation
economy. While expanding the SHWG core businesses is key, Mr.
Harvey has never lost site of his long-standing efforts as a
humanitarian.
Contact:
Betsy Rizzo
IBM Media Relations
214-500-1132
betsy.rizzo@us.ibm.com
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SOURCE IBM