Starbucks and Match to Host the World’s Largest Starbucks Date on Friday, February 13
January 29 2015 - 12:00PM
Business Wire
New Feature on Match Makes it Easier than Ever
for Singles to “Meet at Starbucks”
With Valentine’s Day just around the corner, Starbucks
(NASDAQ:SBUX) and Match are offering singles new opportunities to
connect at Starbucks. With more than 3 million members already
listing “coffee and conversation” as one of their interests,
starting today, Match members will now be able to use the “Meet at
Starbucks” feature to more easily reach out and make that first
coffee date. Additionally, on Friday, February 13, in participating
Starbucks locations around the world, customers are invited to join
the World’s Largest Starbucks Date.
Match members can now use the "Meet at
Starbucks" feature to more easily reach out and make that first
coffee date. (Photo: Business Wire)
“There’s no better time to celebrate meaningful moments of
connection, and encourage new ones, than during Valentine’s Day,”
said Sharon Rothstein, Starbucks global chief marketing officer.
“For more than 40 years Starbucks has been a place to connect over
a great cup of coffee. We’re a place where people come together to
share important life moments – big and small. We’ve been witness to
first dates, marriage proposals, job interviews, friends and
families reunited, communities gathering, and so much more in our
stores around the world.”
“Meet at Starbucks” Feature Now Available to Match
Members
According to Match, more than one in three singles said that
having coffee together is a favorite activity for a first date1. In
the past year, hundreds of thousands of new Match members mentioned
“coffee” in their profiles, and in the past few months, hundreds of
thousands of members have added a Starbucks badge to show their
love for the brand on their profiles.
Now, Match is introducing the first-ever branded product feature
that allows members to directly send an invitation to another
member to set up that first coffee date. Using the “Meet at
Starbucks” feature, members can send an email to someone they might
like and can even find a convenient location for their Starbucks
date using the Starbucks store locator.
“Together, Starbucks and Match have made it easier than ever to
turn that first flirt into a first date,” said Sam Yagan, Chief
Executive Officer of The Match Group. “Match is a ubiquitous part
of singles’ lives, generating more dates than anyone else, and more
first dates happen at Starbucks than anywhere else.”
The World’s Largest Starbucks Date
In celebration of love and meaningful connections of every kind,
Match and Starbucks are inviting people around the world to
participate in the World’s Largest Starbucks Date. On Friday,
February 13, participating company-operated and select licensed
locations in the U.S. and Canada will feature a special pairings
menu. In the U.S., the menu will feature a selection of coffee and
treat pairings available for $5 (US).
Starbucks US menu pairings include:
- Caffé Verona® Coffee Press for Two and
a Double Chocolate Chunk Brownie
- Tall Flat White and Chocolate
Croissant
- Grande Raspberry Mocha or Grande White
Chocolate Mocha and Heart Cookie
Available from 2pm to close, the special pairings menu will be
complemented with in-store experiences designed to facilitate
connection and celebrate love, including special in-store music
playlists chosen by Starbucks partners (employees), and photo props
to document and share your #StarbucksDate.
Additional markets around the globe* will be celebrating the
World’s Largest Starbucks Date with their own unique in-store
activations. Customers in participating markets can check with
their local stores for details.
*Participating markets include USA, Canada, UK, France, Germany,
Austria, Netherlands, Switzerland, India, China, South Korea,
Taiwan, and Vietnam.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.com.
About Match.com
Founded in 1995, Match was the original pioneer of the online
dating industry. Today, almost 20 years later, Match operates
leading subscription-based online dating properties in 25
countries, eight languages and five continents and is responsible
for more dates, relationships and marriages than any other website.
Match.com is an operating business of IAC (NASDAQ:IACI) and is
headquartered in Dallas, Texas. For more information, visit
http://www.match.com.
1For more information on “Singles In America” visit:
www.singlesinamerica.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150129005270/en/
Starbucks Coffee
Company206-318-7100press@starbucks.comorMatchDKC Public
RelationsCaitlin O’Neill,
212-981-5246Caitlin_O’Neill@dkcnews.com
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