Starbucks Is Fighting For The Future Of Coffee By Providing 100 Million Healthy Coffee Trees By 2025
April 17 2017 - 9:45AM
Business Wire
The company will leverage its green coffee
purchase power to ensure that healthy, rust resistant coffee trees
are planted – yearly – in coffee growing regions most impacted by
climate change
Initiative builds on the more than 25 million
trees already donated to farmers in need as part of its One Tree
for Every Bag Commitment
Expanded commitment supports The Sustainable
Coffee Challenge industry goal of replanting 1 Billion coffee
trees
Today, Starbucks Coffee Company (NASDAQ: SBUX) announced that it
will make sure 100 million healthy coffee trees get into the hands
of coffee farmers that need them by, 2025. This effort is part of
the company’s ongoing commitment to provide comprehensive support
to farmers around the world which includes open-source agronomy
research, farmer financing and access to information.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170417005459/en/
Starbucks Is Fighting For The Future Of
Coffee By Providing 100 Million Healthy Coffee Trees By 2025, April
17 (Photo: Business Wire)
This expanded commitment builds on Starbucks One Tree for Every
Bag initiative which launched in September 2015, ensuring that a
coffee tree is planted for every bag of coffee purchased in a
participating U.S. stores. The seedlings will replace trees that
are declining in productivity due to age and disease, such as
coffee leaf rust which is perpetuated because of a warmer climate.
More than 25 million trees have been donated thus far with the
initial distribution of 10 Million having started in the summer of
2016.
“We have heard directly from farmers that healthy trees are what
they need now, more than ever, so this long-term approach coupled
with the right resources directly correlates to the stability of
their family as well as the future of coffee,” said Cliff Burrows,
group president, Global Coffee, Starbucks.
Having already built a successful tree distribution network and
as one of the largest purchasers of arabica coffee, Starbucks can
now integrate the purchase of healthy, rust-resistant coffee trees
into its green coffee buying program. By working with long-term
suppliers, the company will seamlessly ensure that a total of 10
Million coffee tree seedlings per year are available to farmers in
need.
Going forward, the company will continue its relationship with
supplier nurseries set up in Mexico, Guatemala, and El Salvador as
well as look to develop new supplier nurseries in additional coffee
regions that would benefit from re-planting. By integrating this
into their purchasing behavior and evolving their current
initiative, Starbucks expects at least 100 Million trees to get to
farmers by 2025. Not only will this ensure that farmers get trees
at a critical time but it will help stabilize the income of
thousands of farming families.
This effort will have an amplified effect when added to the work
of The Sustainable Coffee Challenge that recently announced an
industry wide effort to replant 1 billion coffee trees, to ensure
positive outcomes for both productivity and the environment. The
Sustainable Coffee Challenge is a joint initiative of over 60
partners including corporations, governments, NGOs and research
organizations working together to make coffee the first sustainable
agricultural product. A key tenet of the Challenge is to encourage
partners to tackle some of the most pressing challenges facing the
coffee sector – both individually and via collective action. This
replanting effort will be one of the organizations Collective
Action Networks and, in addition to Starbucks, is supported by
non-profits, government agencies and coffee roasters.
“Providing healthy trees to farmers in coffee-growing regions
makes existing lands more productive and keeps us from expanding
into forests,” said Dr. M. Sanjayan, executive vice president and
senior scientist at Conservation International. “We’re proud to
stand alongside Starbucks in this long-term endeavor to ensure that
both livelihoods and nature around the world are vibrant and
healthy.”
To date, Starbucks investments in coffee farming communities
include:
- Ethical Sourcing Standard: 99%
of coffee sourced by Starbucks has been verified as ethically
sourced through its C.A.F.E. Practices standards developed with
Conservation International more than a decade ago.
- Healthy Coffee Trees: The
donation of enough funds to plant 25 million rust-resistant coffee
trees with the first phase of distribution including 10 million
healthy coffee trees sent to farmers in need across El Salvador,
Guatemala and Mexico. More than 6,200 farming families received new
coffee trees helping to rehabilitate more than 2,500 hectares of
farmland and nearly 800 temporary jobs were created to support the
initial distribution.
- Farmer Financing: Committing
$50M in affordable credit for coffee farmers and cooperatives by
2020 so that farmers can reinvest in their farms.
- Agronomy Support: Investing $20
million in open-source agronomy through a network of eight Farmer
Support Centers to train 200,000 coffee farmers by 2020, leveraging
the research at Hacienda Alsacia, Starbucks global agronomy center
in Costa Rica.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170417005459/en/
Starbucks Coffee CompanyHaley Drage,
206-318-7100press@starbucks.com
Starbucks (NASDAQ:SBUX)
Historical Stock Chart
From Aug 2024 to Sep 2024
Starbucks (NASDAQ:SBUX)
Historical Stock Chart
From Sep 2023 to Sep 2024